Houzit Executive Summary

Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

I have devised several strategies, which I am happy to say have worked so well for us. Besides the referrals, I have invested a lot of capital on internet marketing. I contracted a local web development company to develop a website for the business and help us come up with successful branding concepts and campaigns. We placed a lot of emphasis strategic content, SEO, display advertising and video marketing, social media marketing and email marketing. Through concerted efforts, the website was up and running and orders began flying.

1. Use marketing channels to contact customers such real estate brokers, newspaper, WWW, magazines, billboards (W1 O4)

The home decorative and gift marketplace is a diverse arena encompassing many choices for the consumer. While Houzitrecognizes the competition in the industrycomes in many shapes and sizes, our in-depth analysis of each, as outlined below, has allowed us to identify our market strengths, areas of uniqueness and competitive edge.

In many cases, H-E-B Brand products will be innovations, not available in any other brand or store. This tier of products undergoes extensive consumer research and sensory testing. Many H-E-B Brand products are sub-branded in order to enhance their impact within the categories. Some popular H-E-B Brand items are Cafe Olé Whole Bean Coffee, Creamy Creations Premium Ice Cream, Vitamin E Enriched Milk and Classic Selections Frozen Pizza.Hill Country Fare Brand offers products comparable to national brands in basic categories. The focus for this brand is to offer customer significant savings from national brand alternatives. Hill Country Fare products include frozen and canned vegetables, flour, sandwich bread and cake mixes. The Own Brand product development teams work to support the overall vision of category managers in H-E-B's procurement and merchandising arm. Close collaboration results in an assortment of Own Brand and national brand products that together are greater than the sum of its parts. The driving goal of the Own Brand department is to provide the category managers additional tools to grow overall sales. This is accomplished most effectively when genuine value is added to products that enhance customer choice and affordability. Much of H-E-B Own Brand's success is attributable to the insight of very demanding and creative category managers. A key component to H-E-B's ability to innovate is its in-house

• The company should find effective way to communicate about the product in public to boost up the sale of existing product but this plan does not work every time and it can be tricky also.

In order to explain how Haagen-Dazs achieved their objectives of becoming a global brand, leader of the market of premium ice cream I will now refer to the marketing plan mix (Product, Price, Place, Promotion) and explain how the relation between all this factors contributed positively for the image of the company because only with all resources pointing in the same direction it

Build targeted mailing lists - You don't have an endless marketing budget, so you need to try and maximize the impact

Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example:

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

Situation Analysis Table 1: SWOT Analysis Strengths Weaknesses • Historical market innovator • Second-mover advantage • Strong brand recognition • Prolonged market longevity • Financial stability • Multiple established product lines • High perception of product value • Products are causing self-competition • Weak international presence • Product pricing very competitive • Losing market share to new entrants Opportunities Threats • Increasing growth market in baby products • Rise of middle class in developing markets • Childless middle class/middle aged couples having children • Dual income households with disposable income for high quality products • Increasing capacity to grow market share position • Expanded direct sales via online retailers • Emerging markets in the Far East • Continuation of the low US birth

There are several different rewards programs companies can use and there are pros and cons to all. A company has to know their target customer and has to initiate a way in which to learn about the customer through data collection. Many companies have tried rebate and cash back programs which are relatively simple and avoids the “discount on every purchase mentality” and also doesn’t require much administration to accomplish, but it also does not provide instant gratification and can alienate infrequent shoppers. Discount rewards programs offer simplicity to consumers along with instant gratification, but discounts can imply prices are too high to begin with and can easily be duplicated in the marketplace. The points program is the one which

You'll want to put extra effort into promoting your services for at least 2.5 hours a day. You'll need a blog and a website. On the website you're going to briefly explain who you are, provide a list of services and your contact information. Next, you'll provide some content

In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to