Houzit Homewares Bsbmkg609A Assignment

1687 Words Mar 21st, 2014 7 Pages
BSBMKG609A
BSBMKG609A

Rohit Chowdhary

Assessment 1
Rohit Chowdhary

Assessment 1

Company Introduction

For this particular marketing assignment we are looking at an organisation based in the leafy suburb of Brisbane. The business is a home wares stores chain by two friends and business partners who have invested quite a huge sum of money and are running the business smoothly, but as always see the need for more growth and more profits on balance sheet. The strategies of the business have to completely match or outlive that of the rivals of the business so as to meet and obtain any growth.
The current size of the organisation is not as big as some of the rivals in the area. The chain compromises of 15 stores and has a big head office and
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In this manner Houzit will have a gap between the objectives set for the company and the current strategies, capabilities and resources of the company.

Opportunities

With the help of external environment analysis, a company will be able to develop a list of opportunities and threats that are provided by the environmental factors (David, 2006). This section of task 1 highlights the two major opportunities for Houzit along with their analysis.
The first marketing opportunity that will be chosen to meet the demand in growth of overall business all across metropolitan Brisbane and as well as other parts of Australia would be mobility business, which encompasses the help of mobile apps and mobile webpages and desktop apps and desktop dedicated pages to online commerce of the business to be visible and appealing to the customers all around. They cannot just live by having a website and no online store in this modern day and age where everything from a small pin to an aircraft is being traded online. Most successful business people know where they fit in. It’s important because knowing what you have to offer determines how you approach the business. And one of the early questions for the business starter is one of growth: most of the small companies that get noticed in the media are of the fast-growing variety. But fast growth also means higher risk – the cash flow…

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