How Advertisements Are The Most Vulnerable Age Group Of The Advertisers

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Children between the ages of 8 and 18 spend a whopping 44.5 hours in front of media sources that are possibly displaying these ads. Research has shown that children less than age 8 cannot tell that the advertisements are merely trying to be persuasive. Children under age 6 cannot even tell the difference between an advertisement and a program. Yet

Many people believe that everything is black and white, especially when it comes to advertisements. What many don’t understand is that everything has an underlining meaning. Every advertisement has been thought out thoroughly to catch the attention of the consumers it is aiming towards. Advertisements aiming towards children has definitely been a topic that many people can’t seem to wrap their mind around. It’s been a topic that many have exposed because of the way marketers are willing to manipulate children in ways that only benefit their own. This whole issue began after the progression of marketing to children during the late 70s and early 80s with the advertisers’ intentions of making children lifelong consumers of products.

Statistics show that today companies spend nearly $17 billion annually marketing to kids. This paper will explore the effect that advertisements have on the growing mind of a child. It paper will support the view of the video “Consuming Kids” in the context that yes in fact advertising to children is a social problem and that adults should understand the seriousness of this matter; and they should also take steps to help the change the environment that their children are part of in-order to build a healthier future for them. The first section of the paper will take glimpses into early, tween and teen ages of a child and examine the social effects of technology and advertisement. The second section of the paper will discuss the

According to the article “Facts About Marketing to Children”, the average kid is exposed to 40,000 ads a year, nearly 100 a day. This leads to what is known as the “nag factor” which means that kids have lots of control over what their parents buy based on what they ask for, or nag their parents about. Being exposed to this many ads lead them to ask their parents an average of 9-50 times, even though they may not actually want or need them; they might have just seen a cool looking ad for the

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Advertisers trick kids pretty easily. According to the article is advertizing harmful to kids, the harm lies in the persuasive techniques advertisers use to influence kids. Kids are impressionable, and marketing take advantage of sophisticated devices-- demographic data, psychology, developmental characteristics, and behavior traits -- to determine the most effective ways to influence them. It is not good that

In 2012 it was estimated that children spent over two hundred and eleven billion dollars because of ads. Advertisers like to target towards children because they know that children 8-10 are more vulnerable and want anything they see on tv so it's safe to say advertisers lead kids to make poor choices. Advertisers make over half a billion dollars a year, 50% of that is from targeting to children. Not only do ads lead kids to make poor choices , but it could lead to: injury or obesity.

From the glossy pages of a magazine to the intensity of product placement in films and TV, advertisements targeted at children are often questioned on whether or not they are ethical. Disparities arise because people are unsure if it is more important to prioritize the success of businesses or to take into account the effects the advertisements may have on children. A detailed analysis of both arguments is necessary to determine whether or not children's advertising should be regulated.

Children represent a large consumer power to marketers and advertisers. Firstly, because of the amount of money children spend themselves. Secondly, because of the influence they have on parents spending. Thirdly, because of their buying potential, so when they grow up they will become permanent consumers. The last reason is that they can easily be lured by advertisements. Buying and spending parents` money on sweets, food, drinks, video and electronic products, toys, games, movies, sports, clothes and shoes children bring big profits to companies. The reason for targeting advertising is huge income, brought to companies. According to Goodman (1999) children advertisement industry represents in more than $250 billion/year profits to marketers, and has approximately 900 000 brands to sell.

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to