How Advertising Has Changed The Way Men And / Or Women Have Been Represented Over Time

2147 Words Mar 18th, 2015 9 Pages
In this essay, I will be answering the question if the advertising industry has changed the way men and/or women have been represented over time. Ever since advertising has started, people and groups have been represented by advertising by good or worse. Advertising is what Wikipedia states as “a business form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.” Advertising therefore has the power to manipulate an audience to think different things; and therefore represent people in a different way. Representation is “the description or portrayal of someone or something in a particular way.” Therefore people and groups can be portrayed in different ways, and this can create a widely held but fixed and oversimplified image or idea of a particular type of person or thing called a Stereotype.

Today, I will be looking at how the way gender has been represented over the past 85 years. I will be looking at adverts from different time periods, what they show to the audience, how they represent and stereotype certain groups of people and what media techniques they use to show representation. I will be looking at the Kellogg’s PEP advert from 1930, the Levi Strauss Launderette advert from 1985, the Lynx Bullet advert from 2009 and the Hunky Dory’s crisps from 2010,

The first advert I am looking at is an advert from the 1930’s. This advert is for a…

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