How Advertising Is Effective At Reading Its Target Audience Of The Body Image And Their Physical Appearance Essay

787 WordsOct 5, 20154 Pages
Life & style magazines feature articles concerning the topic of interest to their subscribers: fashion, dating, fragrance, health and fitness, short stories by popular or renowned writers. The mainstay of such magazines, however, isn’t the news, advice, humor, or fiction but the photographs of beautiful young women wearing little or no clothing. In today’s society, most people are more obsessed with body image and their physical appearance, it has gotten to an extreme of having numerous number of ads on billboards and in magazines to influence an individual to lose weight. The “Make heads turn’’ advertisement is effective at reading its target audience of females who are trying to lose weight through the use of a sexy female model to persuade girls of ages 17 and above to lose weight. While looking for a magazine to write about, I came across a few ads in the life & style magazine. This ad, for Xenadrine, is a weight loss product which uses a very skinny and sexy female model in a bikini to sell its product. On the top is a big written word which says “make heads turn” the purpose is to convince girls of ages 17 or above who are having an hard time trying to lose weight or girls who sees themselves as being fat to buy this product and they will end up looking as beautiful as the female model, which will make guys heads turn, the metaphor makes head turn is something that most girls want, to be so interesting or

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