How Adverts Demonstrate Ethos

Each day in the United States, 8 people on average are killed in a distracted driving related accident (Centers for Disease Control and Prevention, 2016). Distracted driving can constitute anything from talking on the phone to reaching for a fallen object while driving. One way people have been fighting to combat the deadliness of distracted driving is through PSAs. PSAs are Public Service Announcements, like commercials, that warn people of dangerous activities and heighten their awareness of a problem. Even if people think no one pays attention to PSAs, if even one person saw and understood a PSA, it would make a difference. PSAs are an important part of the prevention of distracted driving because it heightens peoples' awareness of the

When someone looks at an advertisement there is more that meets the eye than just pictures

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and

Tiffany and Co.’s ad Has a Nice Ring To It” Every successful advertisement should incorporate rhetoric to communicate to its message to the audience. Advertising teams should consider ethos, and pathos throughout their entire design process. The ethos of an ad should show that the speaker is credible and has experience making and selling his or her product. The ad makers should use pathos in order to catch the audience’s emotions and encourage them to purchase the product the company is selling.

VC Ethos Paragraph The Lego Company has a strong sense of ethos in this advertisement. The Lego Company is extremely well known that the majority of adults wouldn’t need to see the company’s logo to know that it was a Lego product in the advertisement. The Lego Company knows that they are well known, which is why they chose to place their logo in the bottom corner of the advertisement. The Lego advertisement is not trying to sell a product, the Lego bricks, but an idea.

An advertisement in the September 2016 issue of the health and fitness magazine “Experience Life” is inescapable for its fit model holding a glass of milk, with her bicycle leaning against the fence and partially resting on her knee. The athlete occupies the foreground; the middle ground features cows and expansive lush green pasture, while the background is characterized by a farm building with its backdrop covered of rolling hills and sun rays peeking through the tree line beyond. The Milk Life advertisement is almost entirely visual, with the entire page covered by the photograph and the advertising text covering over the image. This gives the impression of the text fading in comparison to the graphic message. Although seemingly ordinary

The imagery many different vintage advertisements spanning a wide variety of products including everything from cigarettes to food to cars. In the case of the 1946 Oldsmobile, there were many strategies employed in order to sell the most of them possible. One of these was the placement of certain objects in specific locations. For example, people tent to start looking at an advertisement in the top left corner and then scan the page. This ad has the slogan in the corner, next to an adventurous picture of men riding horses. The car itself is in the middle of the poster and is very large compared to everything else. This gives the viewer a feeling of association between the two. There are also some lines that people tent to follow subconsciously,

The advertisement was for the Hot Wheels Stunt Devils racetrack and extension packs. I chose this ad because it was, colorful, eye-popping, exciting, and interactive. I thought this ad had more to go off of with the online element using a scanner for the QR code. In deconstructing this print ad, I noticed how the box was zoomed out and angled as to make the product look larger. I also learned how highlighting certain aspects of the product while shading others helps to emphasize the important features of your product. In the case of the Stunt Devils toy cars, the logo Hot Wheels was the largest text, and shown three times, and the box was highlighted and centered on the page. This helped to show how this product was made by this company, so that you don’t go and buy a similar product from someone else. A lot of different colors were used in this advertisement, but in sharp contrast. Bright reds, whites, and oranges were offset from the dull blue background. This helped the red and white cars stand out more through contrast. The text was in all caps and was italicized to bring the eyes of the reader to the words so that they don’t skip over the ad and turn to the next page of the magazine, and the brand of Hot Wheels was the largest text. Though this product was designed for young boys ages 4 and up, the applications used to make this advertisement could be used

integrated into this ad and the idea of objectification and how these ads make us view

While reviewing this assignment I thought it was going to be a bit more overwhelming than it was. I know I see a lot of different types of advertisement my community, however, most are electronic and because they are on Apps, social media or in emails they are almost certainly always directed towards me, therefore, I don’t see a diverse type of advertisements. I knew I wanted to use a standard bulletin billboard as my static advertisement because they are generally flashier and are intended to catch viewers’ attention quickly and I felt that I would be able to analyze it and provide great details.

Another rhetorical appeal that has an effect on the ad is the ethos. I personally do not know this artist of the ad, and

The advertisement that I have selected to evaluation is an insurance advertisement for Hagerty Collector Car Insurance, which depicts an old rusted, and broken down car, with the slogan “right about now, the only thing of beauty is its policy,” it has a sepia tone background and radial red lines framing the rusted car. There is a toolbox that matches the red lettering, and there is text written on a contrasting rusted looking red band at the bottom.

colour, and the advertisement’s implications of those elements. To explore the information of this advertising want to express to the public.