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How Analytics Helps An Organization Optimize Their Business Processes

Decent Essays
Analytics is defined, according to online-behavior.com, as the “process of obtaining an optimal or realistic decision based on existing data.” [1]. Davenport and Harris (2007), defined analytics, as the “extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.” [2]. An article titled Outsmart the Competition by Jackie Zack in Teradata Online magazine states that “analytics can help an organization optimize their business processes to make them effective as possible.” [3]. It is a proven fact that proper use of analytics can lead an organizations to success, providing them with that distinctive advantage over their competitors. In this essay, details will be provided on how analytics has helped my organization to compete in their business segment. Ability to compete on analytics Digicel Group is a total communications and entertainment company. The company’s objective “is to bring our customers never-ending possibilities and change the world around us by offering affordable and innovative mobile services, enterprise solutions, cloud computing, cable TV, broadband and engaging content.” [4]. The company was founded on “a commitment to providing the best networks, services, values and to giving back to the community.”[4]. The company is currently present in 31 markets across the Caribbean, Central America and Asia Pacific and employs around 6,000 people. Digicel Group currently has
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