How Are Newspapers Affecting USA Today

During the mid-1900's, daily newspapers and magazines were important sources of information. In the 1940's, the radio supplied another source of media and broadcast to the masses. Individuals spent their evenings tuned into radio stations to listen to accounts of the ongoing war. During this era, daily newspapers were still accessible and still utilized by most people. In the 1950s, television was invented and subsequently became a primary media communications tool. The information broadcast through television was a combination of information from the radio and the daily newspaper. In 1962, satellites offered access to world news. From that point to now, Americans have expanded mass communication to include smart phones and the Internet, as new technology

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.

Even though USA Today is a national newspaper, it is written in shorter piece and sprinkled with eye catching, colorful photos, graphs, and charts designed to address the needs of a sound-byte generation, which are never consider by any other media source and it makes the USA Today’s content refreshing and more engaging than other papers. Because of this the USA Today’s circulation grew rapidly from roughly 350,000 in 1982 to approximately 5.9 million daily print and online readers today. When comparing USA Today with other competitors like the Wall Street Journal, which has 2.12 million subscriptions and the New York Times, which has 1.58 million subscriptions, the USA Today remains the number one print newspaper and USAToday.com, is the internet’s top sites for news and

While some may agree that it is not appropriate to keep selling and buying a newspaper every few months, using several different strategies and laying off employees that are essential to the newspaper in order to keep it alive has certainly not work in the past years. The price tag keeps falling every year, while, the amount of money needed to keep publishing daily editions increases. Currently, the newspaper does not have the capacity to investigate and report all the potential news in the City of Philadelphia as the number of staff has immensely decreased in the last several years. Subsequently, there are numerous local business owners in Philadelphia that are fighting to find a solution to the problem. The Philadelphia Inquirer has been in existence for almost185 years. The paper was a key source of news during the Civil War, the Great Depression, World War I and II, shutting down the Inquirer will end a key role in the evolution of the American

For decades, the Los Angeles Tribune was a driving force behind the news in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have diminished the importance of printed media and greatly increased competition in the newspaper marketplace. Problems such as the rising cost of paper, and an aging customer based have affected the relevance of the Los Angeles Tribune. Also with the decreased advertising revenue, these have caused the paper to revise its goals.

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett managed to identify a gap in the market that he identified as an opportunity for the leading to-be newspaper of the united States. The opportunity was the void gap in the market. Attention to the business traveler was the least attended to

Tom Curley, president and CEO of USA Today, realizes that becoming a successful player in the new digital marketplace requires his staffs accept the reality of the digital challenge. However, by February 2000, there is no senior staff members agree Curley’s ideas that transforms USAT from a traditional newspaper business to a news company in the broadest sense. The reason senior staff members disagree is concerning that Online will become a treat to their future.

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

The New York Times has a strong brand presence, name and equity in the United States. According to Michael Hirschorn, contributing editor at the Atlantic, “You really can trace almost any major story these days to something that originally appeared in The Times. The problem is that once it reaches the public, they may not even know it came from The Times.” Readers of The New York Times are extremely loyal as well. A daily issue is priced at $2.50 compared to $2.00 for the Wall Street Journal and $1.00 for USA Today. In addition, within nine months, 390,000 consumers have subscribed to www.nytimes.com for a premium price of approximately $4.00 a week [Table B] and 70% of print subscribers have taken

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years. How have diversification and differentiation strategies sustained business growth for the HKET group?

The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news