How Are Solar And Cheaper?

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This profile is part of a series featuring presenters from the VERGE conference Oct. 14-17 in San Francisco.Back in the mid-2000s, there were basically two ways to make money in solar: Manufacture solar panels or install them. At the time, Lyndon Rive and his brother Peter, two South African transplants to Silicon Valley, saw things differently. People don 't necessarily want to own solar equipment and, because it’s so expensive, only wealthy people could afford it, they reasoned. What people really want is energy to power their homes. And if it 's green and cheaper than the alternative, they 'll want it even more. On July 4, 2006, the Rive brothers co-founded Solar City to offer what could be called solar as a service. Rather than buy…show more content…
This profile is part of a series featuring presenters from the VERGE conference Oct. 14-17 in San Francisco. Back in the mid-2000s, there were basically two ways to make money in solar: Manufacture solar panels or install them. At the time, Lyndon Rive and his brother Peter, two South African transplants to Silicon Valley, saw things differently. People don 't necessarily want to own solar equipment and, because it’s so expensive, only wealthy people could afford it, they reasoned. What people really want is energy to power their homes. And if it 's green and cheaper than the alternative, they 'll want it even more. On July 4, 2006, the Rive brothers co-founded Solar City to offer what could be called solar as a service. Rather than buy solar gear, consumers purchase the electricity generated by solar panels or pay a monthly fee. Financing comes from banks or other institutions, which fund the installation and earn a return over the life of the contract. For consumers, part of the appeal is getting clean, renewable energy, but they also reduce their monthly electricity bills in the process. Davis, 57, is a native of Southern California and spent his childhood there.[1] As a child, he earned the seed money for college as a professional actor and singer, including a performance in a production of the Wizard of Oz. This led to Davis ' passion for the arts and later board work with various arts organizations.[6] Davis began his banking career at 18 [5] as a teller to pay
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