How Black Lives Matter Uses Social Media To Fight The Power

A necessary and common fight for equality has been one that has survived throughout all of man’s existence. Due to recent racial divide and the product of racial profiling, a movement has risen up to combat these common issues. The most recent and most well-covered is the Black Lives Matter Movement. Even though it has been lauded by some media sources and individuals as the next great movement to champion for civil rights, the Black Lives Matter movement is not the same as the African-American Civil Rights Movement of the 1960s nor is it likely to be as successful. If the Black Lives Matter Movement continues with discrepancies in ideology, lack of clear leadership, and trends of hate, the movement is doomed to fail.

Technology has shaped the large social movement. #BlackLivesMatter has been a useful and positive tool in 2015 and in 2016. In the Social Media Helps Black Lives Matter Fight the Power it talks about how

Although there was significant progress made in the 60’s Civil Rights Movements, African American lives still find themselves the subjects of racial profiling and police brutality cases. Specific incidents have brought the controversies to the public eye through social media and backlash from social movements. The cases of Trayvon Martin and Sandra Bland led to the controversies and feelings of judicial injustice; these events and public outrage sparked and fueled the movement “Black Lives Matter”, which was established to challenge and combat racial discrimination and police brutality. Since then, the movement has gained momentum and continues to gain followers and validity. Social media has also been a main contributor to the cause, as the

Black Lives Matter (BLM) is a loosely‐coordinated, nationwide movement dedicated to ending police brutality that rose to prominence in late 2014. It takes its name from a hashtag started by three Black feminist activists Patrisse Cullors, Alicia Garza, and Opal Tometi but the movement and the hashtag are not identical (Freelon, McIlwain, & Clark, 2016). BLM has achieved national reputation through their online and offline organizing, obtaining extensive news media coverage and glowing references in music and entertainment television. Based on a horrendous incident that sparked a concern for a lot of Black people across the world, the sudden need for a social movement was born called BLM. Black Lives Matter is a national organization working for the validity of Black life and also working to rebuild the Black liberation movement. Black Lives Matter broadens the conversation and highlight the incidents around state violence to include the ways in which Black people are intentionally left powerless at the hands of the state. This referring to the ways in which Black lives are deprived of basic human rights and dignity. According to the article The Murder of Walter Scott, which talks about race and class, “African Americans are less than 13% of the U.S. population yet they are nearly 50% of those killed by the police. North Charleston has a population of 104,000, 47% Black and the police force is 80% white (Miah, 2015)”.

In the year of 2015, more than 102 unarmed African American people were slaughtered by police officers, making it nearly twice every week. Trayvon Martin was the first people to influence the Black Lives Matter Movement creating a guide to end police brutality regarding African Americans. Although some people believe the Black Lives Matter Movement was successful because of their huge exposure, it was not successful because many unarmed African Americans who were murdered did not receive justice, prejudice people towards Blacks are still stereotyping, and there is still police brutality.

Civil rights groups are not a new thing in the United States, but after the disputed case of Trayvon Martin who was killed by George Zimmerman, the movement has been growing tumultuously. After Martin’s death, hundreds of high school teens began protesting, demanding both Zimmerman and chief police be fired. With the help of social media, Umi Selah and other activists were able to organize a forty-mile march from Daytona Beach to the headquarters of Sanford Police Department (the department that dealt with Martin and Zimmerman’s case.) The march lasted four days and ended in a five-hour blockade of the Sanford Police Department’s door. This organized protest was just the beginning of what quickly became the Black Lives Matter movement (McClain 2016).

On a day to day basis African-American individuals are diminished on account of prejudicial biases. Therefore, the movement “Black Lives Matter” has been constructed. It is a network of people working together to rebuild the black liberation movement. Black Lives Matter became a hashtag in the summer of 2013, when Alicia Garza posted a Facebook status called “a love letter to black people.” This status was posted as an assertion for a distressed community over George Zimmerman’s exculpation

For the past few years, racial tensions have been on the rise. Although many actions have been taken to prevent these conflicts from occurring, African Americans are still being undervalued by the state. As more African Americans are being turned away with little to no assistance from the American government, anger and the desire for change increased among them. When Trayvon Martin’s murderer George Zimmerman was acquitted for his crime, a great number of Americans were furious at the outcome. Three African American women named Alicia Garza, Patrisse Cullors, and Opal Tometi expressed their view on a Facebook post titled “A Love Note to Black People” and it ends with “Our Lives Matter, Black Lives Matter” (“Black Lives Matter”). Thus, a new liberation movement for black people was born. The hashtag #BlackLivesMatter rapidly spread throughout social media, bringing awareness of the struggles of African Americans. The Black Lives Matter movement is a call to action to eradicate the dehumanization of African Americans that exists in American society. With the constant targeting of African Americans by the police and the unfair treatment in the criminal justice system, the Black Lives Matter movement is a necessity to combat racism.

The Black Lives Matter movement began in 2013 after George Zimmerman was found not guilty of the murder of 17 year-old Trayvon Martin. About a year after Martin’s death, an 18 year-old unarmed male, Michael Brown, was shot and killed by a white police officer in Ferguson, Missouri. That sparked weeks of protests. Years later, Asians, Latinos, and some whites joined in and realized how big of a problem this was becoming. As the years go by, the BLM Movement will keep growing and will not go

The above narrative is just a mere glimpse of the hurt, anger, and pain in the black community after George Zimmerman was acquitted of charges of second degree murder against seventeen year old Trayvon Martin. These emotions were the stepping stones of a highly significant movement, the Black Lives Matter movement. The Black Lives Matter movement is a response as well as a stance against police brutality against African Americans, which uses the tragic deaths of teenagers Trayvon Martin and Michael Brown as a head for its cause. Many people on social media know the black lives matter movement or refer to it #blacklivesmatter, especially on twitter. The Black Lives Matter movement was founded by Patrisse Cullers, Opal Tometi, and Alicia Garza. Which is defined as an “ideological and political intervention in a world where black lives are systematically and intentionally targeted for demise. It is an affirmation of Black folks contributions to this society, our humanity, and our resilience in the face of deadly oppression.”

“Black Lives Matter” —an intended progression in society without a hierarchy, merely marching forward by spur of the people. Started by three sisters who continue to keep the organization a chapter-based, left wing social justice operation, it can best be described as “Not a moment, but a movement” by those that follow it. The case that began this outcry involved a man —George Zimmerman— whom, according to Lizette Alvarez and Cara Buckley (2013), “was found not guilty [of] second-degree murder [and] was also acquitted of manslaughter, a lesser charge.” (para. 1). Since its initial start in 2013, the movement follows and protests against police brutality and civil injustice towards individuals of the Black minority; however, this is a prime example of hate breeding hate as the movement, has opened a new floodgate full of antipathy aimed towards the White-community and Law Enforcement Officials. In short, the initial idea of “Black Lives Matter” —which is to bring civil justice to the Black-community— is a good concept, but the execution by its adherents are, ironically, bigoted; the movement needs to either evolve its state of thought or disperse before it further segregates America.

Originating in 2012, the political movement known under the hashtag #BlackLivesMatter has exploded in size and renown. This movement, which was initially inspired after a police officer was acquitted of all charges after fatally shooting an African American individual, seeks to diminish police brutality against African American individuals and systemic racism particularly in the United States. Sweeping the nation, Black Lives Matter has become an international movement and its influence has only increased with time. On the movement’s official website, the following was written regarding the history of the hashtag-inspired entourage, “#BlackLivesMatter was created in 2012 after Trayvon Martin’s murderer, George Zimmerman, was acquitted for his crime, and dead 17-year old Trayvon was posthumously placed on trial for his own murder. Rooted in the experiences of Black people in this country who actively resist our dehumanization, #BlackLivesMatter is a call to action and a response to the virulent anti-Black racism that permeates our society. Black Lives Matter is a unique contribution that goes beyond extrajudicial killings of Black people by police and vigilantes.” (http://blacklivesmatter.com/about/). The #BlackLivesMatter movement asserts that racism is still prevalent in modern society and exists not only in passive forms. Instead, racism apparently can be both overt and implicit.

The black lives matter movement can be deliberated to be a new social movement as it looks at some of the actions which are grounded by policy making and the ideology as the root of collective action. A procedures that fits into this movement is the Collective Behaviour Theory. The theory refers to the events that emerge suddenly and don’t often conform to the laws or rules but as in alternative which is often base on the issues at hand. For instance the Black Lives Matter movement came together as a community as their collective identity matches one another. (Being African American or loosing someone to police violence) This also fits under ‘Grass-roots’ as it is driven by the ‘locals’ who are often

The Black Lives Matter movement has swept across America. It 's branched out with chapters in over 31 cities and held rallies and boycotts across the United States(Sidner). The Black Lives Matter movement started with the outrage of the death of a young man. It continues to take over headlines and raise awareness on police brutality and inequality. However, the movement has met resistance from the All Lives Matter group. This group thinks that Black Lives Matter is a movement to express hatred towards other races. However, statistics, the views of fellow citizens, and the overall purpose of the Black Lives Matter movement, can prove that the movement wasn 't meant to express hate on other races and that we need to support the movement instead of going against it.

In summation, we looked at social conflict as it related to class, race and ethnicity, gender, and how it explains the Black Lives Matter Movement. As we examined the literature, we asked how and why did the Black Lives Matter Movement begin? What are the problems with the Black Lives Matter Movement? What does social media have to say about the Black Lives Matter Movement? What is the youth’s culture’s input on the Black Lives Matter Movement? How does the Black Lives Matter movement tie back to the police? And where are we going with the Black Lives Matter Movement post-2016? We focused on whether or not the Black Lives Matter movement had the potential to affect change and have a long-lasting impact on society as a social movement. Therefore,