How Blogs Can Be Tremendous Platform For Fitness Experts

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Social media (digital technology) platforms are defined as any form of digital communication through which users create online communities to share information, ideas, personal messages, and other content (such as videos). Over the last several years, the use of social media platforms such as blogs, text messaging, games, and Twitter, have had significant growth. Social media tools have become an effective way to expand reach, foster engagement and increase access to credible, evidence-based health information.

Have you been to use blog to share your information with strangers? What kinds of topics do you usually post, public topics or personal? Posting blog is one of the most popular events but there is a transition process of society behind it.

Hey guys my name is Brandyn Jerome and I am the owner of the Total Fitness Blog but the really cool thing is I am also a Certified Personal Trainer. I have been a trainer for 2 1/2 years and through these years I have helped change many lives through hard work and excersise. I specialize in IN HOME TRAINING so that way it is more convenient for you and this also prevents less excuses of why you cant excersise.I do all the traveling to you and bring the equipment to you and the awsome thing about this to is we can pretty much train anywhere there is a space and we are not limited to just your home, for example an office building, park, driveway, and any where else you can think of. If you are interested in changing your life and your sick of

Many representatives, such as Congressman Paul Ryan, will use media in the forms of Twitter and an online webpage to post information to his constituents and Americans on various policies and procedures. People will also use this technology to propel others into a positive action. One way in which people reach out to a large audience is through a personal blog. One website called “Today is that Day” at www.todayistheday.com, motivates people into living a healthier and happier lifestyle. It provides people with plans to make healthy eating choices as well as how to become a more positive person. There are bright colorful images used to welcome the reader and to allow the public to leave the site feeling optimistic. This website is one of the many examples of how people use technology to influence others. The times are changing and people are forced to adapt with the changes in demand. People are resorting to social media sites to retain valuable information in an efficient

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Facebook, Twitter and YouTube are popular social media platforms that millennials frequent. Facebook and Twitter are perfect outlets for Star Athletics to keep the consumer in the know about the brand and new products. Using these social media platforms will allow the company to interact with the consumer in real time and track responses about the brand through consumer post and hashtag tracking. YouTube vloggers also known as micro-influencers can do product reviews and give their honest opinions about the brand and product. Their audience is far smaller, but the level of engagement, trust and authenticity that a micro-influencer can foster with his or her followers makes it exponentially more likely that their audience will travel through the funnel. Micro-influencers’ engaged reach is like the ultimate stamp of peer-approved credibility that Millennials crave, which makes it exponentially more likely they will convert on that content (Burke 2016).

Social media plays an important role in how products and services are discovered researched, and information is shared. As a matter of fact 60% of consumers found information on products and services through searches on multiple online sources such as networking sites. Active users of social media are more likely to read product reviews online, and 3 out of 5 create their

Positioning of Product/ Brand Positioning strategies of the brand help the consumers to shape their preferences towards the brand. It is necessary to understand the target customers and their psychology to developing right type of positioning strategies for the brand. Right type of positioning strategies at right time help the companies to build right image in the mind of customers. The right type of positioning strategies help the companies to build a distinct and competitive image in the minds of the customers (Sair, 2014).

“Social networks are successful because they offer widespread participation, but at the same time, they open their users up to unnecessarily dangerous exposure.” (Herring, Mark Y.. Social Media and the Good Life: Do They Connect? Jefferson NC: McFarland, 2015. ProQuest ebrary. Web. 10 September 2016.). Social media (sometimes defined as social network/networks) can be used to promote your ideas. Promoting your ideas through social media is a great way your voice to be heard by millions of other users using the same social media you use every day. Promoting may get you discovered by celebrities/authors/people who are looking for good marketing. However, some ideas/opinions you choose to express may cause an uproar of cyberbullying and may cause negative attention to be directed towards you, which nobody wants to deal with. Communication is also a great advantage that social media

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

Social media plays a very large part in todays society. It influences most aspects of our lives. Facebook, Instagram, Pinterest are all forms of social media that impact people’s daily lives. As we all live busy lives eating healthy has become extremely important. A healthy nutritious diet is a part of most peoples lives. Social media allows people to have access to the latest health food trends, recipes, blogs and information about cafes that offer these types of healthy foods. Dining out is also very popular in todays society. Healthy cafes are frequently seen on social media through people tagging themselves via Facebook and Instagram. Social media allows people to follow their favourite cafes which then gives them the opportunity to get a hold of the different food and recipes that that specific café offers. Savvy business owners use video and photography to improve their business and encourage healthy eating. Café dining has become extremely popular with the general public. Trendy hip organic cafes are very much the rave with brunch becoming the to go meal, smashed avocado has become very popular through this. The rise in this popularity can be linked to social media. People via Instagram, Facebook and Twitter have shared photos of café meals which has made a big impact on the cafes influence on our lives. I personally have accounts on many different social media sites that promote and share

Keeping people interested in your blog whether it's for your business or personal blog is important to attract many visitors many blogs have died because people simply have lost interest. The main reason for this lack of interest, naturally, is the lack of content that should publish the blogger. By adding good material regularly and frequently push to your blog to be positioned on search engines, and that is essential for the survival of any blog.