How Bollywood Uses New Media Tools For Marketing Its Film

Strategically choosing content that people can identify with or that tells a particularly interesting or horrific true story can do just as well as the big Hollywood productions. Independent films are becoming increasingly more popular and often rival mainstream movies at the box office when they are coupled with decent funding and distribution.1 The Indie Film Movement of the 1990’s is still strong and many artists seek to escape from the control of studio production. This means more content is available than ever before and this means more choices for the exhibitor.

Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry structure, forms of consumption with the innovation of revenue models and cultural production.

My analysis will cover competition from substitutes and the change in buyer behavior and demographics. I will use the five forces model of competition and a SWOT analysis along with other sources of analysis. The information and recommendations that follow will provide you with the insight and building blocks to compete in the movie exhibition industry.

36). The cinema industry is being affected by the fast turnover rate of movies playing at the theatre to online releases, the increasing trend of online streaming of movies, and adopting sustainable practices. Cinemas are facing a more competitive environment due to the growing accessibility of home theatres and evolving consumer preferences. However, the major issue within the industry is the presence of online movie streaming becoming more popular. Canadians are presented with many platforms on which they can access content on numerous devices as well as at home. As the market and media platforms continue to evolve, it is important that each company in the cinema industry understands how to keep up technological developments and engage with their

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of

Onwards from the late sixties, trailers emerged to the forefront of film marketing. Prior to this, film trailers were nowhere near as predominant in the marketing process as they are today; they are now a consolidation of marketer strategies, used as an effective tool in targeting the greatest number of potential audiences to increase cinema sales and therefore film revenue. Companies often spend large amounts on advertising new products, prior to their launch, which is extremely apparent within the creative industries (Elberse & Anand, 2007), namely the film industry. While trailer marketing tends to exploit audience behaviour and genre preferences, this promotional tool has proved itself to be the most effective in publicising films. Today, trailers are a cinema of ‘coming’ attractions in a blockbuster era (Kernan, 2004), where marketing dictates what is to be produced within the global film industry.

According to the course text, “new media is made of up devices and capabilities surrounding digital and internet technology that are categorized by interactive social media and multimedia content (Surette, 2015).” Based on how new media is characterized, I think that the influence that new media has on this story is that it allows for this information to be easily and quickly shared with

Cineworld is in a very competitive market that consists of various cinema chains who all want to be the best and provide the best service. Cineworld faces harsh competition from: Vue, Odeon, Pathe and Showcase, all big cinema chains with their own unique way of delivering their service, this table illuminates where Cineworld stand in comparison to their competitors in terms of size (see appendix 2). The cinema industry is reliant on customers spending their disposable income on watching the latest movie, however with the arrival of indirect competition in the form of online streaming sites such as ‘Netflix’ and illegal but easily accessible sites such as ‘Putlocker’, films are easier to watch now more than ever, even in the comfort of your

To provide an analysis and make recommendations to increase revenue in the movie exhibition industry.

Hollywood movies employ creative and bold methods to market their movies. A good deal of promotion and advertising is targeted to getting people into theatres. Media blitzes are launched to tout the movies weeks before its release. Posters on buses, billboards, designed T-shirts, websites are used to promote Hollywood films. These films are then distributed to a diverse audience. Unless they are extremely unsuccessful, Hollywood movies are always first shown in cinemas across the world, before they are released on DVD. Nollywood films, on the other hand, do not put in a lot of money and effort on the marketing of their films. Other than the movie posters which are usually seen at the selling point of the films, not much advertising is employed. As all Nollywood films go straight to DVD and VCD discs, the industry thrives on direct-to-video marketing. As many as thirty new titles are delivered to Nigerian stores and market stalls every week. Producers rely on the fact that with this outpour of releases, their movies would most certainly be picked up among the crowd; hence, employing further marketing practices is unnecessary. Currently, the available cinemas in Nigeria do not exhibit any Nollywood movies.

In addition, an independent research conducted in Bryant University suggest that out of 50 domestic students, 35 students like watching Indian movies whereas 8 did not like Bollywood movies and 7 have not watched it yet. Though the sample size is small, it serves to show that the domestic people are watching and accepting Bollywood movies. Netflix is an American internet based steaming media provider company which provides more than 100,000 movies. The most interesting fact is that 89% of the Foreign Movie section in Netflix, is Bollywood movies. Netflix has about 33.1 million viewers in United States alone and yet the “Most Watched Movie “and “Foreign Movie” section consist of many Bollywood movies. This shows that Bollywood has influenced the domestic audience as well the industry itself. The influence of Bollywood element and the Indian culture can be seen quite evidently in the music, dance and visual representation in Hollywood movies.

Design/methodology/approach (mandatory): The researchers make use case methodology in the motion picture industry. The pre-release and post-release reception of two Indian feature films, Queen and Gulaab Gang, was studied. To gain insights and answer to the research question, the researchers used consumer satisfaction theory to examine online comments and reviews generated by users over the lifetime of both films. Text

With the introduction of new technologies and the development of electronics products, people are now having more opportunities to view movies. However, home viewing is still the most popular way of watching movies. Accordingly, Movie rental has become an industry. This essay will give a detailed analysis of the global leader in the movie rental industry, Blockbuster.

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.