How Campaigning Is A Key Component Of Presidential Election

Over the years Campaigning in the U.S. has changed drastically because of technological advances, the internet, social media, and the real-time information sharing across the globe. One study suggest that over the years, examining 2000, 2004, 2008, and 2012, political advertising has become more negative. The Wesleyan Media Project’s charts states and 2004 election 45 percent of the ads were negative, where in 2012 about 65 percent of the ads were negative.1 There are many speculations on why these negative ads are increasing with every election, but one fact is that campaigns can use negativity to bring attention to a certain topic and sometimes benefit from the free media coverage if the controversy is popular enough.

With the presidential election coming to a close, the campaigns of Hilary Clinton and Donald Trump are doing their best to attract voters now more than ever. The question is, who will be more successful? When analyzed in detail the Hilary Clinton campaign is appealing to their targeted audience in a way that makes her campaign more successful.

There is no one reason that can explain President Donald J. Trump's controversial, but enduring appeal; however, the combination of charisma and a powerful message (i.e. “Make America Great Again”) were some of the greatest contributors to the success of his 2016 Presidential campaign. Donald Trump’s bold and non-politically correct approach to politics, along with his charismatic personality appealed to many Americans, and his campaign slogan of “Make America Great Again,” made many American’s feel nostalgic, because it allowed them to attach their own individual perception of when they felt America was at its greatest.

Similar to McCain in 2008, Trump lacks “a coherent message, organizational skills, and a crisp high striking strategy” (Heilemann, Halperin 42) yet has had major success in spite of this. His supporters see strength through his words and character, but similar to Obama, “he needs a plan to change the game” (Heilemann, Halperin 118) in order to take down Hillary. Trump has not actually shown the American people a plan to grow the economy, eliminate ISIS, or reform health care, but instead hides behind his slogan that he will “Make America Great Again.” Even though Trump has advanced far without giving citizens concrete steps to stir change within our country, Trump must realize “with no strategy and no message,” there is “no path to victory” (Heilemann, Halperin 226). Statements such as building a wall between America and Mexico, deporting millions of illegal immigrants, and keeping Muslims out of the country, do not serve as sufficient answers to the immigration crisis our country faces. His campaign must “be about a cause greater than self” (Heilemann, Halperin 298), and by developing a clear focus with set goals for the future of our nation and explicit steps to get there, Trump can earn the trust of Americans giving them a slogan to truly believe

The 2016 Presidential election is getting closer and the two major party nominees are getting ready for the fight of their lives, and not holding back any punches. In the red corner, representing the Republican Party, Donald Trump, the successful business person wants to make America great again. In the blue corner, representing the Democratic Party, Hilary Clinton, the former first lady and Secretary of state is making history as the first female major party Presidential candidate. Both have toured the country in full campaign mode trying to win the heart and vote of the American voters. The 2016 Presidential candidates, Hillary Clinton and Donald Trump, have very different views on debated topics

Political ads have become something politics rely on to achieve the voters vote. Politics is a huge part of our democracy and we take pride and joy with the power our decision has in our government. We see the same message from each candidate that we miss to look at their body language and what each word they say mean throughout the commercial. Every political commercial has the same purpose, but it’s always directed to specific people. It’s simple to get lost in words when you are unfamiliar with the topic so it’s crucial for us to pay attention and think critical. The politician in the video isn 't running for president or congress, he 's running for Agricultural Commission of Alabama which might be as big as running for president in that state. In this essay we will discuss the reinforcements, visual effects, and the hidden we miss.

Hilary Clinton and Donald Trump face off in the 2016 presidential election, representing the democratic and republican parties, respectively, and fighting over the vote of each American. Commercial advertisements are an effective medium by which Clinton and Trump communicate with the people. In “Unfit”, the commercial for Clinton, various sources damning Trump are played in addition to footage of the republican candidate, arguably, at his worst. Meanwhile, the commercial from Trump’s campaign, “Two Americas: Economy”, depicts two distinct versions of America’s economic future: a devastated future under Clinton and a prosperous future under Trump. Through each campaign’s commercials, the candidates attempt to destroy their opponent’s credibility, appeal to the logic and emotions of the people, as well as establish their own integrity.

In modern campaign races, candidates must find new and unique ways to connect with United States citizens. In the United States, the campaign of 2016 started off and continues to show a shift in issues citizens currently find important. The campaign has been unique for who ran and continue to run for the title of nominee. There are some veterans such as Hillary Rodham Clinton and some new to the race such as Ben Carson. The Republican Nomination for 2016 more than the Democrat’s has brought a large spectrum of different candidates with distinctive rhetoric and stances on issues to the public eye. An individual that stood out greatly against the grain was Donald John Trump. Trump’s work with The Apprentice did help to get his face known in the public, but may not the reason he attained a large support on the campaign trail. Other factors such as personality traits and social media contribute additionally to how well Trump campaigned. Trump contain some traits such as an appeal to voters through his rhetoric, an association with the Republican party, and utilization of social media. Trump’s effective usage of these two methods allowed him to become the Republican Nominee.

Every four to eight years Americans go through the long presidential elections process. With every presidential election comes new stories, secrets, and learning more about presidential candidates personal live than most Americans want to know. Jennifer Wiener wrote an article in the New York times called, ‘The Love Story Primary,’ saying that America’s should know everything about candidates’ personal lives. Candidates have made their personal lives America’s business. The politicians have used their spouses and children, incorporated them as part of the story they sell to American’s by putting them in their ads and brought them on debate stages. But Americans do not need to learn everything about presidential candidates and their personal lives.

"You don 't get the chance to make America great by getting rid of everything that made America great,” Stated by Hillary Clinton during her campaign rally in St. Louis, Missouri to attack candidate Donald Trump from his previous diverse rhetoric. Political Rhetoric has been very popular in today’s society. Politics use this as a platform to criticize other candidates about important points that are essential to the United States and its citizens. Not only does others believe that political rhetoric is out of control but it is a negative form of art. During election time, the media and the internet are critical for candidates because it gives them easy access to the younger audience. Although social media is enormous in today’s society, this is the best way for young voters to make their voices heard. Scott Keeter a research analyst and exit poll analyst for NBS News stated that “Young voters have given the Democratic Party a majority of their votes, and for all three cycles they have been the party’s most supportive age group” (Keeter, 1). According to U.S. Census Bureau over the course of time the rate of younger voters “Dropped from 50.9% percent in 1964 to 38.0 percent in 2012” (U.S. Census Bureau, 2).However, the media continue to evolve with modern society. I believe that rhetoric such as visual political rhetoric helps the youth to get more involved with the political arguments while being educated and entertained at the same time.

In light of election day soon approaching, Clinton releases a critical advertisement to air in undecided states: the ad uses juxtaposition to craft an unflattering idea of Trump in her attempt to sway voters towards the Democratic party. The advertisement is composed of snippets of girls of all ages, ethnicities, and builds analyzing

This year's presidential election has attracted the attention of citizens and of the media like never before. The candidates have flung mud, made false promises, and of course rallied against the opposition just like every four years. The difference this year is the candidate Donald Trump; a multimillionaire of the age of 69, New Yorker, and a loud mouthed businessman. Running with the slogan, “Make America Great Again,” the New Yorker released a TV ad entitled “Great Again.” In this ad, Donald Trump spreads a message of fear of domestic terrorism, desired military conflict, and offensive isolationism to an audience that possess a deep anger and a sense of voicelessness.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

The dumb ways to die epitomizes the ramifications of effective campaigning. The advertising campaign made by Metro trains was given voice by the advertising organization McCann, to strike emotional responsiveness around train safety in Melbourne. An array of facets incorporated by the marketing team have propelled the campaign to immense esteem and crucial acclaim thus it has reaped viral eminence. The campaign's principle was not designed to generate brand awareness, but instead it answers as a "public service announcement campaign to promote rail safety" Steering away from the trite and safe formulas, McCann taps into the right emotions for their audience in a profound way. By revamping the customary safety message, it alters any preconceived ideas of safety subsequently striking public interest. This little viral juggernaut capitalizes on the role of various marketing strategies such as the power of positivity, communication channels, emotional appeal and humour whilst educating its audience on railway safety. These intrinsic characteristics make dumb ways to die a propeller for social change and educates its audience on effective campaigning.

Political campaigns are very significant in American politics and elections. It is the period before the electorate makes political decisions in the form of elections. The attention of the citizens towards politics intensifies as the date of the elections draws near. The salience of voters improves as the election date draws near and could manifest in the form of increased media attention. Political discussions, campaign interest, strength of the intention to vote, and knowledge about the candidates are other manifestations of increased salience of voters. Another indication of improved intensity is the effort put by the candidates and their political parties in the campaigns. Parties increase their efforts in the