How Can A Focus On Gender Enrich Our Understanding Of Contemporary Media?

It is very well known to all that media is a big part of society today. It influenced how we see ourselves and the world to some extent. There are different types of media that is offered today, for example: TV, movies, radio, and newspapers. Within the different forms of media, women and men are represented in a certain way, all with different characteristics. In this essay, I will argue that there is similar gender stereotypes presented in the shows Modern Family and Every Body Loves Raymond, and how they differ from the show Full House.

The paramount of social adversities facing the modern society is the divide between definitions of gender. Gender represents an abstract interpretation of sex and this notion is simply a societal construct. The establishment of gender has evolved into a tradition of humanity, however this tradition evolved into a social divide between masculinity and femininity. The pressure to conform to societal constructs of masculinity and femininity poisons society and branches off to toxic masculinity; such were nurtured from these figurative beliefs. Gender roles further stigmatize the victims who refuse to conform. However, gender roles has witnessed a revolution in modern times. The purpose of this collateral involves analyzing the evolution of gender roles present in media from mid 19th century to modern times. The period of time, or 1960’s, was chosen because of post World War II’s effects on stereotypes in society around the world. Post war not only challenged stereotypes but further kindled women’s role in the workforce and women began to fill in roles previously belonging to men. In later years, a radicalization of the feminist movement has spurred and our modern times is a witness to its ascension to the paramount of feminism. The media, since the 1960’s, has allowed society to be the primary witness. With the evolution of gender roles, the media must also adapt to the changes in societal views of gender roles and the entire feminist movement at large. This collateral seeks to

Media portrays femininity on a daily, in our lives. Femininity are the qualities that traditionally associate with females. In movies femininity are strongly showed. People of all ages are exposed to the expectations of femininity which affects our views on female. In the media such as movies like “Cinderella” the portrayal reinforces gender stereotypes to their audience.

Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media.

Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, “television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages” (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology.

Gender representations in television bear immense weight within society as they either: reproduce or critique societal values, address injustice or uphold mainstream beliefs, and perpetuate stereotypes or initiate change. Today, the problem with gender representations in the television medium is not a lack of visibility of women, as multiple genres include women characters, but rather the problem lies in the portrayal of women. Are the images of women displayed in a positive manner? Does the television medium accurately represent women? Although questions of accuracy and positivity in representations seem minor, these questions have major implications as people use television shows as windows for broader cultural practices. We must realize that the people we see on television programs

Television could create the wrong perceptions and stereotypes about genders, but it could also be used to educate people about feminism, especially the newest form of feminism, the Third Wave Feminism, through the influential pop culture. One of the most influential feminist series would be Sex and the City, which despite of its extravagant and unrealistic lifestyle, has shown what feminist can do and educated viewers of the possibility what women could be should they opt for untraditional options in

A critical gendered lens is addressing the binary structures that people are placed in when they are portrayed in the media. Why is the man the rational voice of reason yet hyper aggressive and the woman is deemed emotional or crazy in every other sense. Women are seen as nothing, but a sexual object, whose sexuality is characterized as far as genuinely obliged thoughts of attractiveness (Markham, 2005). Western accepted cultural naturally unequivocally defined categories of gender with distinctive psychological and behavioral properties prediction from reproductive functions. Division between men and women, men’s work and women’s work, how men and women ought to act is a division perceived by biology (West aand Zimmerman,1987). Structural

Reading Chapter 11: Gendered media reminded me why I majored in communications. The media has such a significant influence on all our lives. I wanted to be a part of that influence and to ultimately help turn the way society portrays people. The media’s influence can get into a person’s subconscious, and unwillingly it will control how we think and what we view as important. I would like to think I am not effected by the media, but I am. I tend to not settle for local news, I always make the effort to stay current on what is going on a global scale through different media outlets. With the rise of fake news I am constantly forced to question these sources and the agenda behind these new stories. It hurts me that in the United States we focus

Collins, Rebecca L. "Content Analysis of Gender Roles in Media: Where Are We Now and

The first research entitled “The representation of gender roles in the media - An analysis of gender discourse in Sex and the City movies ” was constructed by Therese Ottosson and Xin Cheng in 2012.

The key research question of ‘Gender Roles in Media’ is to analyze gender roles to determine how women are represented in an array of media and how they are portrayed in a sexualized manner. The study was published in 2010 and 2011 by Rudy et al in two issues of Sex Roles. The research suggests that an increase in representing women in the media can be worthy provided they bear in mind that the way women are depicted is positive in order to alleviate negative connotations. The research queries if the media can affect the mindset of viewers in a negative or positive manner.

Dating back to the 1920’s mass communication mediums of film, television and print have all been means that act as powerful tools of propaganda and thus play an integral role in the lives of individuals. It is for this reason that it is often widely accepted that the media is to be used as a tool, which represents a common public interest. Men and women are represented through forms of media in different ways, which create images depicting stereotypical traits and characteristics. The problem brought fourth by this is concerned with the issue of gender or the ‘discourse’ of gender and how individuals perceive themselves (Gauntlett, 2008) As the media is such a big part of everybody’s lives, there is not doubt that when this powerful function is synthesized with the medium’s capacity to accentuate present day realities on our screens the result tends to elicit a dominant ideology; which in turn presents an argument for major ethical implications in regard to public stigma and subsequent prejudice. This essay shall critically consider gender representation in Sex and the City (HBO, 1998-2004) and the extent to which these characters challenge the patriarchal privilege.

The key research question of ‘Gender Roles in Media’ is to analyze gender roles to determine how women are represented in an array of media and how they are portrayed in a sexualized manner. The study was published in 2010 and 2011 by Rudy et al in two issues of Sex Roles. The research suggests that an increase in representing women in media can be worthy provided they bear in mind that the way women are depicted is positive in order to alleviate negative connotations. The research queries if media can affect the mindset of viewers in a negative or positive manner.

Skinny, blond, ditzy, annoying, un-educated, easy, and considered a typical women. If you’re a women and you hear these words, does it make you think of who you are, or your mother or sisters? I think not…but I do think about the people I see on television and in magazines or in movies. What I want to know is who is writing the scripts for some of the television shows that I watch. I would like to hope that it’s not women putting these stereotypes on their fellow “sisters”.