How Can Improve Your Hong Kong Facebook Advertising Campaign

Given that marketing campaigns are very expensive and resource intensive, targeting general public would lead to lower conversion percentage, thus making efforts from marketing lower. Also, as the general public campaign would be very generic, there would not be a powerful impact or connection with any particular customer segment, and the advertisements would be lost in the clutter of many advertisements that customers are exposed to. Therefore, “for increasing marketing effectiveness and maximizing returns on marketing spent, segmentation of customers, identification of target segment and then creating specific marketing messages for the target segment is the best way to approach marketing.” Torres, I., Briggs, E. Journal of Services Marketing Volume: 19 Issue: 3 2005

Web advertising is becoming, and has become, technically an inevitable part of our life. The size and range of online advertisement is increasing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is crucial. An internet broadcast model is what many major advertisers have been waiting for. They want to make Internet advertising more like television advertising. Actually, they want to make it better than TV advertising; they want all visuals influence of traditional broadcast with the additional value of interactivity.

Free Exposure: While there are some intriguing advert buy options with Facebook depending on your goal and industry, traditional social media exposure carries zero cost. Creating a great presence requires a lot of time and effort, but it’s something you can do without any out-of-pocket costs.

We will need users feedback to tell us how we can improve our idea, but we will also want them to know that our product is out there and it can work. Further down in the development of our application, an increasing number of users will need to be exposed to our product to let them know they have such a resource they can use. Facebook will be a key platform for us to tailor our promotion to our target users. As author Gary Vaynerchuk underlined in his article about the rise of video marketing on social media, Facebook is a powerful platform that allows video content to rapidly reach a large audience. Furthermore, Facebook, as other social medias, offers the possibility to have a two-way relationship with end users, translating into a massive potential in terms of connectivity and data gathering, and we ought to use it to our

Jarek Wasielewski, education expert at ClickMeeting, agrees,“Tailoring content to specific market segments is all about personalized marketing. In today’s world where competition over a more informed consumer base has become tighter than ever, personalized marketing is often what defines greater lead generation and customer conversion.”

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

facebook aid in the conversion rate. Offering the new promotions for a limited time gives customers a

This ad should be placed Ishpeming and 25 miles around, it consolidates everything that is needed to reach the target market of PCF. Most people nowadays use Facebook especially the younger generation is almost every day at least once on Facebook. It helps in different ways, even if you don’t reach one school kid that would fit into the target profile, you probably reach someone who is close to him with your local advertisement. So your local targeting Facebook ad turns into word-of-mouth advertising. Plus, Facebook and Instagram accounts can be linked to each other, so if there is a picture posted on Instagram it will automatically be posted on Facebook too, so it is a timesaver for the business to keep both accounts

Advertisements are contrived to deliver a message to a targeted audience, or to the people who are most likely to show interest in your product or service. A key to target your audience would be by identifying what fulfills their needs, through grouping or categorizing your audience into different groups. Moreover, targeting the audience by choosing specific demographics, such as: age, in which a product is designed for the young or adults only; gender, where a product may appeal to women only, excluding men and vise versa; income and educational level, such as an ad about a private elementary schools’ registration fees. An alternative way is by considering the personal characteristics of the audience,which includes: behavior, personality,

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

An in-depth look at https://www.facebook.com/careers portrays a world class means of branding and advertising which is a vital key in any business. The videos uploaded on this page are made to lure any potential employee. The company has access to over 1.2 billion people. Facebook has managed to bring people of diverse cultures and languages to a common workplace.

To have a successful social media campaign you must know the target customers persona. The social media campaign needs to attract to the target market and understand their needs, wants, when they are most active on social media, etc. There are three key ways to research buyer personas, and they include questionnaires, analytics, and social media listening. If you are not targeting the social media campaign to the target market the campaign will be a

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

In conclusion, the recent campaigns that Changi Airport group has launched which includes “Be a Changi Millionaire”, “SG50 @ Changi Airport” and “The Star Wars at Changi Airport” campaign had a very positive response. This shows that the advertising strategy through various social media platforms were effective to spread about the campaigns as well as to attract people to the

In order to survive in the competitive market, every company needs to adopt significant marketing tools in order to sell their products and services. Advertising is among the top marketing tools which used multinational companies in order to attract more customers towards their products.