How Can New Media Help Enhance the Spread of Local Pop Culture?

Throughout the twenty first century, technology is continuously being developed and constantly being advanced. The advancement of technological goods makes pop culture easily exposed and available to most individuals in our society. Although expanding information in mass amounts

New media is a less traditional version of media resulting from the digitization of almost everything. Compared to its predecessor, new media is instantaneous, interactive, and universally accessible. The largest aspect of new media is social media. It’s role in today’s media environment presents an interesting paradox. On one hand, social media is rather limiting. It is incredibly easy to tailor one’s online experience to their personal beliefs and perspective. At the same time, social media presents the opportunity to connect with the world at large. To say that new media allows for one but the not the other would be incorrect.

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.

Digital trends allow people to interact internationally and globally. “Nowadays, music, sport, and culture spread easily across the globe.” (“A Way To Explore and Build Relationships We Wouldn’t Otherwise Form”) Noa Gafni Slaney gives us examples throughout the article showing us how trends begin locally and slowly begin spreading globally. For example “ Chinese artist Ai Weiwei is the darling of the art world. Shakira’s fans go beyond Latin America. And even Black Friday sales are now a global phenomenon. “, said Noa Gafni Slaney. The Internet seeks out opportunities to connect with others.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

According to the course text, “new media is made of up devices and capabilities surrounding digital and internet technology that are categorized by interactive social media and multimedia content (Surette, 2015).” Based on how new media is characterized, I think that the influence that new media has on this story is that it allows for this information to be easily and quickly shared with

In recent years our society is seeing first hand the evolution of new media. From the inception of the Internet, what followed was a whirlwind of progress in

MTV can be defined as “a cable and satellite television channel which broadcasts popular music and promotional music videos.” (oxforddictionaries.com.n.d.). Launched on August 1st 1981, MTV’s programme started out by helping musicians gain exposure through music videos. This helped TV audiences connect with music by new means. As MTV became more recognised, the network branched out by creating new means of entertainment. MTV has remained relevant by continuously adapting throughout its existence to meet their audience’s entertainment requirements. (International MTV and Globalisation).

There are two types of media, and each type has his way to broadcast the information. “These two types are traditional and-social” (Hayles K., 2004). Traditional media includes: radio, magazines, newspapers, television, different publications and so on. Social media is the process of the informational interchange. In recent years, social media became part of everybody’s life. People exchange the information, opinions, news everywhere: in blogs, social networks, forums, etc. People became sources to each other. The importance of social media is rising extremely.

Since the introduction of Social Media in 1997, Social Media has redefined and radically changed communication and has become an important part of modern day communication. Social Media has made people much more connected to the rest of the world. Furthermore, Social Media has allowed people to interact and stay connected with each other regardless of where they are in the world. Social Media has also allowed people to share information and opinions to a wide audience. In a recent large-scale study conducted by Common Sense Media, Teens spend up to 9 hours consuming media. Social Media has changed how we share information and consume information.

The social media is one of the most common ways of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, and that it negatively effects their brains, character, or personalities, while most people see that the social media has a more positive effect on them than a negative one. Moreover, social media has helped many people around the world to connect, or re-connect, with each other, easily. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.