How Can Public Diplomacy Complement “Hard Power” Tactics in International Affairs?

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Hard power is a term used to describe power that is acquired from the use of military and/or economic force to influence the behaviour or interests of other political entities. As the name might imply, this type of political power is often aggressive, and is most effective when imposed by one political body upon another of lesser military and/or economic power. What it boils down to is: Do what we want. If you don 't, we will inflict undesirable damage on your person, citizenry, economy, security forces, crops, well water, et cetera. Hard power is mostly placed in the International Relations field of Realism, where military power is seen as the expression of a state’s strength in the international community. While the existence of hard…show more content…
This ambitious aid plan was called the Marshall Plan after the secretary of state at the time. General Marshall proposed the plan with two intentions: to assist in the rebuilding of Europe and to win the “hearts and minds” of the citizens most vulnerable to the reach of communism. The act of benevolence was accepted by the United States’ European allies after a phase of negotiations, but was discarded by the Soviets and other members of the Eastern Bloc. The Marshall Plan represented a significant early application of U.S. soft power and the vital non-military aspect of US policies of containment. Containment is an excellent example of a successful balance of hard and soft power. The policies they implemented in this process served to strengthen relations with “at-risk” countries in Europe while at the same time sending a strong message to the Soviet Union that the United States would react strongly to any further Soviet expansion. In fact, containment was so successful, that many experts consider it the leading cause of the Soviet collapse. Another prime example of this PD was the cultural exchanges which saw tens of thousands of Soviet students go to America to study. These exchanges enabled many Soviet citizens, especially in the upper and middle reaches of society, to see the United States with their own eyes. The students would then go back to the USSR and some even occupied roles of influence and played important roles in the peaceful

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