How Can Sina Weibo Help The Jyh Cafe?

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How can Sina Weibo help the JYH Café? JYH Café is a small company that I just invented, and this café provides brunch and dinner every day. The JYH Café is located in the Sino-Ocean Taikoo Li in Chengdu, Sichuan, which is one of the largest and international city in China. To increase the revenue of the JYH Café, I make a proposal about creating an account on Sina Weibo to appeal more customers. Sina Weibo is a Chinese microblogging website, and it is one of the most popular social tools in China. Sina Weibo was launched on August 14, 2009, and it has 222 million subscribers and 100 million daily users by the third season of 2015. Sina Weibo provides many ways to access it, for example, users can post word messages or upload photos through online website, WAP, mobile applications, and mobile phone text. There are five type of posts on Weibo, original words, picture, video, music and article. And users can share their feeling, thinking and even their daily life on Weibo anywhere and anytime. On this microblogging websites, people can follow others, discuss with others, and share their opinions with everyone. Sina Weibo also has its identification policy. Because there are many famous people and organization users create their official account on Sina Weibo, once those users who get through the verification on the internet, a blue or gold ‘V’ will be added behind their user name. Moreover, there is a list called HOT TOPIC on Weibo, people always are attracted by those topics.

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