How Can We Consider Jimmy Buffett Fans As Members Of A Reference Group?

• The promoters have been trying to promote the concept through press and meeting with retailers.

For these historians, listening to rock ‘n’ roll was an act of rebellion precisely because the adult audience and the press condemned the music. In outlining this rebellion, historians like Belz, Shaw, and Gillett ignored the social significance of Afro-American music finding an audience in white middle-class teenagers. Gillett offered a rosy but weak prognosis that the white audience, by virtue of being a minority audience, bridged racial gaps by taking on a radical stance against majority tastes.[6]

How can we consider Jimmy Buffet as members of a reference group? A brand community. The definition of a reference group is the people of whose attitudes, behavior, beliefs, opinions, preferences, and values are used by an individual as the basis for his or her judgment. One does not have to be (or even aspire to be) a member of a reference group to be negatively or positively influenced by its characteristics. Jimmy Buffet fans are a part of reference group because they each relate to each other with similar beliefs and behaviors and all have a common bond in following the music of Jimmy Buffet and follow the themes of the fan base similar to dead heads

First of all, celebrities are ideal mediators for a capitalist consumer culture by representing ordinary individuals with extraordinary fame. By humanizing commercial commodities, celebrities present the comforting and familiar face of the corporal state (Hedges, 2009: 37). The association of a product with a celebrity essentially promotes the product, similar to an advertisement. Initially, a new product without any bit of credibility makes consumers wary. By merging celebrities that consumers are likely to recognize with a product, consumers are more likely to purchase the product due to familiarity. For example, if a new cereal brand were to be released to the grocery store, shoppers would be suspicious of the safety of its consumption. Televising a short advertisment of Lady Gaga eating that cereal brand humanizes the product and comforts the shopper to buy the cereal. This economical use of celebrities may benefit the corporal business, but leaves into question of the state of the celebrity as well as the consumer. Celebrities, or the ‘human pseudo-event’, act as role models, or at least influential points of society, for the consumption of the public. Hedges states, “Commodities and celebrity culture define what it means to belong, how we recognize our place in society, and how we conduct our lives” (Hedges, 2009: 16). Ordinary people

What are the two conditions that must exist for a consumer to be influenced by a reference group? Have you ever made a purchase based on reference group influence? If so, what was the purchase and how did you come to the decision to make it? If not, why not?

Groups and Conformity tell us about the different kinds of reference groups. Reference groups consist of membership, aspiration, positive, negative, and conformity. Reference groups have an influence on people’s lives like smokers, people with the same names, and other common characteristics. A membership reference group consists of a community like there buddy or someone willing to hang out with and these people will support the group. Like the membership reference group these aspiration reference group the only difference is that you don't know the people in the group. These people are most likely to be successful business people,else. Positive and negative can impact on you decision you make either buying cloths or behaving.and in these

The company needs to engage its current customers or potential customers more by giving them the ideal opportunity to interact amongst themselves and with the restaurant’s social media activity managers. Shen (2018) indicates that the more the company remains in the discussion topics on online platforms the more chances the company will have to make more sales. Black Seeds Bagels has the potency to rip huge benefits from the application of this strategy because its brand is associated with the young population that is predominant in the company’s location. Reviews about the company’s dishes on websites like Yelp have the potency to encourage other new clients to try out their best meals. Shen (2018) believes that it is important for the company’s representatives to be responsive to any queries that will be made by online customers. This will demonstrate that the firm is accountable and create a positive image that is influential in triggering a positive purchase

just like stardom charisma requires to be established in the particularities of the ideological structures to which it belongs, so also essentially all sociological studies of stardom disregard the particularities of another point of view of the phenomenon – the audience. (Assumptions about the audience as a generalised, homogenous collectivity abound in writings on stars) The importance of conflicts as stars relying on audience in regarding the stardom phenomenon are indicated by Andrew Tudor and Edgar Morin to the influence that specifically strong star-audience relationships happen amongst teenagers and women. They suggest some observational evidence for this aspect. These parties all share an especially strong degree of identity/role contradiction

The concept of a reference group is one of the fundamentals of sociology. One example of how reference groups have affected me is what clothing I buy and wear. For example, I typically refer to those around us, like close friends, people who are around my age, and colleagues. We even refer to stylistic reference groups such as looking preppy, hipster, or ratchet. I would say this reference group has both a positive impact and negative impact on me as a person. I say this because I am usually dressed nice and wear name brand clothing because I personally chose to. It does have negative effects on how people perceive me. For example, walking into a college class the first day of the semester others perceive me as a snobby and that I am spoiled

Word-of-mouth is a key part of any public relations professional’s toolkit (Sheares, 2014, para. 6). This then relates back to any event Raylene, and the rest of the event planning team, plan and execute. The strong, authentic relationships that Raylene and her team create essentially drive the success of Whistle Bear as a venue. If Raylene plans and executes an event poorly, the client will be unhappy and then will not spread positive reviews regarding their experience with Whistle Bear. On the other hand, if Raylene creates an extremely successful event that goes off without a hitch, the client will be very pleased and then go on to tell their contacts about their experience with Whistle Bear. This will then lead to Whistle Bear being at the top of mind for those people when they go to plan an event in the future. Raylene (personal communication [interview], February 14, 2017) stated that Whistle Bear does very little marketing because they rely so heavily on the effect of word-of-mouth and past clients spreading the word of their positive experiences. This is a strong connection between event planning (and an event venue) and public

Public relations has changed drastically since the early 20th century. In its earliest forms it was more focussed on the idea of publicity and advertisement. However, more recently it has been seen as a way to engage and build relationships between an organization and it’s publics. Public relations deals with promotional activities that foster a positive public image of a company or organization.

We would also advocate "Love of Product" seminars for staff and retail partners because we think individuals who believe in the product sell it best.

In this article we see a celebrity endorsement deal being made between NBA Player Russell Westbrook and Jack Threads, a men’s retail website. A new line of frames being named, Westbrook Frames Silver Series, will be released with a heavy influence on Westbrook image. This article creates insight on consumer behavior as the celebrity endorsement of Westbrook adds value to these frames while creating a para-social relationship to consumers.

Direct Sales: Within the first five months the contact with the consumers is in the communication. Having telephone sales will anticipate the sales and to reduce the costs for the consumers’ sales, it will limit between the consumer and KC’s Mannequin. With excellent customer service, and rapport with the community to assist the services that will be desired to reduce the cost and the objectives of sales. Online sales that will be on social media, will deliver the customers the quality of service.

As a relative newcomer to the mystery dinner platform, it's important to establish the brand name. One way to do that is an online campaign. Have a social media presence on all the platforms that are available. Advertise on restaurant supply websites. The company does a positive service for the community by donating meals to the local food bank. Let people know about that. Try and get the local news to do a story on the company's charitable donations. Traditional advertising is also a good approach. Run some ads in local restaurant or food magazines that are popular in the area. Servy should also be attending any local hospitality events for the purpose of networking. It is extremely important to talk to the current customer and get their feedback. Talking with current customers and listening to what they have to say will help keep the existing customer base happy. Existing customers might also offer up a benefit that wasn't realized and can be advertised. Plus, a happy current customer can also be used as a referral to a potential new customer. Have qualified salespeople visit the locations and meet with the managers. Let them show off the simplicity of the app and how well it displays the requested information. All of the aforementioned ideas should try and drive home one point. Servy's biggest competitive advantage is the cost. Servy is up to a 90% savings over its competitors. That point should