Essay on How Cars Are Advertised

The ad industry is a necessary evil. This paper will examine how advertisements use marketing strategies to reach the viewer's subconscious. To help prove my point, I will use the 2016 Toyota Prius: Heck on Wheels advertisement. The advertisement starts with what is a content, organized, single, middle-aged man, "momma’s boy," with an indoor job, and drives a Prius singing to a metal beat. The advertisements overall focus is to try to convince the audience that The All-New Prius is the new cool. It shows some safety features that come from driving the Prius. The driver Todd Morgan approaches a gas station and shuns the other vehicles for needing to fill up gas it shows the Prius saves a lot of gas. The advertisement is for the "Average Joe". Some marketing strategies used by this advertisement and advertisement companies include gender, social status, and data mining.

Denotation- The advert starts with a purple screen, the camera then pans across to something with black fur. As the camera continues to move across and starts to zoom out, we see it is a close up of a gorilla, with an earpiece in. We see him close his eyes, taking deep breaths and clicking his neck, at one time he snarls at the camera. The music slowly builds up, at the point when we see the gorilla is sitting at a drum set, he starts to play them. All this time the camera is slowly panning out to reveal him to be in a music studio surrounded by mic’s and speakers. The advert finishes with a purple screen and showing a bar of Cadbury chocolate.

The commercial of topic is the 2016 Toyota Prius commercial shown in the Super Bowl. The purpose of this ad was to disprove all other assumptions about the Prius in general as well as show the appeals of driving one. Since the Prius is generally viewed as ‘uncool’ the commercial focused on fast-paced and interesting aspects to make it appear more desirable. However, in today’s society, in order to make a product desirable it has to appear ‘sexy’. The Toyota Prius commercial attempts to introduce a better and sleeker car by means of color association, extreme framing and scale, and an up-beat plot and music to match the mood.

Due to the number of deaths on Australia’s roads, the advertisement targets young male drivers to try can reduce this high number. The close up angle shots and panning camera shot shows contrast between the enjoyment the young male experiences and creates the setting for the responders. The shots of the shining paintwork on the car, the smooth handling of the steering wheel and the swift changes of the gears establishes the satisfaction of driving so recklessly. The use of a Mise en scene highlights the sunlight that seeps through in the images of the advertisement creating the image of a heaven-like setting. The sudden change in images with the addition of diegetic sounds created a contrast in settings, transitions to a hell-like setting that establishes the heaven to hell scenario. The instantaneous change shown in the advertisement changes the attitude of the responders, creating a new perspective on the issue of dangerous

The commercial presents a direct argument situation. The events of the commercial do not provide much backing information about how the car runs or what extra special features the car has; it only provides an emotional and uplifting short story to force the audience into believing in the reliability of the car. By juxtaposing the car with something that most of the general population connects with, the audience will more than likely feel persuaded into believing in the product. This particular discourse assumes the audience’s emotional connection with pets or familial relationships and lays out the reasoning as to why the audience needs that particular car. Through the presentation of the central claim, the commercial, effectively yet simply, portrays the argument in a way that leads the audience to feel a certain way.

Advertisements play a huge role in the world today. They are all over the place. Whether they are on billboards, television, or in magazines, you cannot escape them. Advertising is a great way to persuade the viewers in many different ways. Many of these ads include the safety of driving and what not to do while being behind the wheel. For this particular ad, it focuses on keeping your eyes on the road. It shows a husband on the phone while looking at a map that the wife is showing him. What the husband doesn’t see in front of him is a child walking across the road, screaming as he sees the vehicle approaching him. This ad also shows that not only the child’s life in front is in danger, but the infant in the back seat is in danger as well. The creator of this ad uses different methods to get an individual to see the message that is shown in the advertisement. Three main uses that is shown in this advertisement are the use of color, wording, and the emotions.

To start with, the music that is used is very upbeat. In particular, in the background the audience can clearly hear a guitar playing, and can feel the beats from the drum. This draws in the attention of the audience in how the music makes the experience of buying their first car a simple process to go through. The fact that buying a car is a serious process to go through, the music helps them through the process of buying their own car. Also, the lyrics of the song are very powerful. For example, the lyrics of the song say,“Hunt you down eat you alive, just like animals, animals, like animals-mals.” The target audience is engaged in the musics lyrics because this is a generation that are into weird and crazy types of music. The music that is used in the commercial attracts the audience because of how catchy the lyrics to the song are. Finally, the sound effects accents whats happening during the video. To illustrate, when the main characters are at the desk the audience can hear beeping sounds, and can hear sparks going on in the background of the commercial. This attracts the attention of the target audience in the fact this is a generation that is surrounded by technology, and uses it in everyday life. This is a generation that uses technology in order to buy items off of the internet. To Conclude, this commercial is very effective in catching the attention of young adults that are into weird and crazy

In this advertisement they use emotions as a persuasive strategy. They are showing this confused, worried, discouraged young man who is about to head to the prom alone and trying to gather himself up to face this situation that even his 6 years old sister finds it wearied. He looks sad with no effect of his mother comfort. Then, all of this changes 360 degrees after his father tosses to him his car key. He looked full of energy and bravery while he was driving the car that appeared as a monster eating the road. Now he is feeling confident with girls looking at him and show their admiration with his car. He is even confident enough to kiss a girl without her permission and do not think about repercussion which is, an expected, a Blackeye. Despite all of this he looked so happy while he was driving his car on his way home as if he had the kiss from the girl of his dreams and spent a wonderful time with her.

The advertisement is focusing on the popular issue of drinking and driving. “Absolute Stupidity” is written in bold words across the bottom of the image,

For example, let’s take a look at the advertisements for Sam’s “Best Deal in Town” car dealership. The stereotypical “come on down” automobile advertisement on television has three obvious components – the spokesperson, images of the vehicles and/or car lot, and reasons why you ought to “come on down” and buy.

In the ad the image of a car is shown in place of the women’s face. This act of dehumanization can affect women in many ways they may or may not even be aware of. That simple act of turning the woman into a thing could cause the viewers to experience distorted self-thoughts. An ad like this one can affect the women’s self-esteem, cause them to devalue themselves, and

purpose - in this case, to sell the product. In the `Monster Truck' ad, the

This demonstrates that the audience for this magazine is also countrified and patriotic individuals. When analyzing each individual ad, the audiences veers off into two completely different directions. In an interview with a Delta College student named Tyler Sanford, he expressed how the Toyo Tires advertisement snatched more of his attention because of its masculinity. The question that follows is, was this a hidden message to reel the viewer in and in result, the viewer would search for the meaning behind the advertisement? In a different interview with Larry

An advertisement for Harley Davidson Insurance is found on page twenty-three of the 2015 HOG magazine Volume 32. In the advertisement a couple is seen standing by their Harley-Davidson motorcycle with the Rocky Mountains behind them in the distance. They are smiling toward each other with a look that they are enjoying their time together. Atmosphere for the advertisement is created by the couple appearing to be carefree while out for a ride on their motorcycle. Short focused word phrases are used in the advertisement to get the reader’s attention and help to pull a person into wanting to buy or look at the product. There are three different layers that can be seen in the advertisement. Those layers are the background, slogan, and main focus. Jib Fowles reveals basic appeals to advertising with a list of fifteen different tactics that are used (Fowles). Harley Davidson Insurance is using an advertisement strategy in their ad to emphasize the need to feel safe, by providing insurance in a family atmosphere.

The male who is a well-known actor, driving a motorcycle at a fast speed whilst also wearing leather, and when he breaks fire emits from his tyres which also represent that his is in charge. He smells the air around him and it cuts to the female who pulls the auto-mobile to a halt and leave her vehicle to do the same. As Gucci make fragrance this already tell the audience that this advert is connected to this.