How Cobs Organic Popcorn - Lightly Salted

Popcorn is over 4,000 years old and in the old days they would pop it in hot sand. Yuck!

Howard Moskowitz, a food industry consultant, detailed how to increase the flavor appeal of Dr. Pepper by its consumers, with large amounts sugar. In Prego spaghetti sauce, after tomatoes, sugar was made the next greatest ingredient in amount. The classic Lay’s potato chip brand included many different flavors such as chips with salt & vinegar, salt & pepper, cheddar, and sour cream flavoring. Mr. Moss goes on to describe how Frito-Lay executives hope to develop “designer sodium,” which may decrease the sodium content of their products by a considerable

There are many differing opinions on which popcorn has the least amount of un-popped kernels. Some think

Popchips is a chip brand who claim their chip is a healthy snack. Popchips claimed that they do not use any flavor enhancer, no added preservatives, no fake flavors, and no synthetic colors. Their product use all-natural ingredients from non-GMO sources (Faq). This particular ad created by Popchips used a bright red color that brings the audience’s eyes to attention. The ad is divided into three sections. The top section writes “less guilty, more pleasure.” Three stacks of potato chips at different height are in the middle of the page. An enormous “100 calories” laid behind the three potato chip stacks. Below each stack is the names of chip types including: fried chips, kettle style chips, and Popchips. Underneath the names are short nutrition facts of the chips. The bottom section depicts a short description of Popchips.

The brand of popcorn testing has proven to be inconsistent. Each major brand of popcorn claims to have the highest amount of popped kernels. We chose this method of experiment because we can control the variables of the experiment. By controlling the temperature we can determine which method will yield the most amount of popcorn instead of relying on which brand claims to have the most yield of popcorn or studies on brands. This experiment can be used on all brands as long as the brand name stays the same.

Growing up in Nebraska I can tell you that I have ingested my fair amount of corn and corn-based products, I mean we are the Cornhuskers after all. But what is so special about corn? I ask this question because I want to know what is so special about corn and why is it in almost anything and everything we eat. America's agriculture is vast in the many types of plants that are planted and harvested every year, such as soybeans and wheat that are also used as an ingredient in many of our foods that we consume every day. When trying to answer this question I had to do some of my own investigative work, just as Pollan did when finding out all he could find out about corn. I researched the most grown grains in America, since corn is a grain, and to no surprise, it was corn but the second majorly grown crop that we Americans plant was soybeans. From there I

Retailers are highly selective as to the products they carry and consumers have many choices in the candy isle. We find that emphasizing high sell-through and attractive profit margins to the trade and high quality at an attractive value to the consumer is a winning strategy. Our diverse and highly recognizable brand portfolio remains popular across all trade channels. We have a range of offerings suitable for virtually every major consumer group. Our product line undergoes continual refinement in order to retain its appeal to ever-evolving preferences and life styles. The candy marketplace is highly competitive and we are vigilant in keeping our products contemporary even as they remain iconic. Halloween has long been our largest selling period with third quarter sales nearly double those of any other quarter in the year. We posted strong results in all major trade classes including grocery, mass merchandisers, warehouse clubs, dollar stores and drug chains. Especially popular at Halloween are our large bags of Child’s Play and other mixed candy assortments, which are offered in a variety of merchandising presentations. Our bagged goods have traditionally been limited to “lay down” format that is commonly found on retailer’s shelves. In addition to “lay down” bags, in 2009 we introduced a number of packs in a “vertical” format. These gusseted bags really

The habit of eating snacks while watching movies, sometimes termed as mindless eating is very prevalent in our society. Majority of the snacks that we get in movie theaters are junk foods such as butter pop corns and sodas, these eating habits are hard to override. The best approach of our Healthy Concession Stand is to provide healthy snacks and drinks in a movie theater with using ingredients from locally produced farm. Thereby promoting good eating habits and also helping local farmers.

Their snacks are made from the finest natural ingredients. The ad features hikers walking on a trail, while eating nature valley bars. They encourage you to go outside and enjoy nature and consume their snack.

Cracker Jack is one of the most recognized consumer food brands in the United States. The brand possesses virtually universal awareness, holding steady at 97 percent among persons between the ages of 15 and 60. It also has an enviable 95 percent brand name awareness among heavy users of caramel popcorn. In spite of this gold mine, it is still regarded as traditional, stale, old fashioned, a product from a bygone era and less hip and less contemporary than its major rival, Crunch ‘n Munch. To add to this dilemma, the product diversification strategy that led to the development of several other versions such as Cracker Jack Fat Free, Butter Toffee, and Nutty Deluxe, in the hopes of

Cracker Jacks sales will represent a tiny part of the Frito-Lay’s business currently, however the chances are high to get the numbers high from this division if proper decisions are made. Frito-Lay is the leader in the US market concerning market share and sales volume. So they can use their advertising and marketing experience to uplift CJ. CJ should be marketed as a stackable treat which is healthy as of natural ingredients like popcorn. Marketing researchers should focus on the small children as the target market as well. By launching the different sizes and convenient packages to the customers so that they can grab it and go rather than having a box. The CJ should be made available to as many stores as possible by utilizing the same direct store delivery channels. A careful analysis has to be done to change any features like gifts in each bag and the flavor of the CJ, because that is the major point of CJ and most of the customers are attracted because of that particular features.

The last trend the advertainment uses is pleasure revenge. The definition Faith Popcorn uses is “consumers are having a secret bacchanal. They’re mad as hell and want to cut loose again” (Popcorn). People are tired of doing the same thing over and over again, day after day. Going to the same classes, doing the same homework, seeing the same things. Sometimes people need to cut lose and do something different. Some people call this the “I don’t care” trend, staying up all night and doing the things I want to do. Doing anything that can push the envelope and explore your passion or to be outrageous. The marketing video shows that California is all about pushing the envelope and try to get people to try new and exciting things. The video shows

The snack chip category is growing, mainly because of the increased per capita consumption, which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national, regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year, but less than 1% of them generate more than $25 million in first-year sales.

product are that it has no artificial colours, flavours or preservatives (Arnott‟s 2009). Plus, it has been proved that in a recommended serve of 13 biscuits, there is only less than a teaspoon of fat

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.