How Color Is Important Aspect Of Communication

Many companies use a lot of means to create an emotional connection with the viewers. This emotion is related to pathos, defined as a feeling of sympathy or sorrow (YourDictionary). Neutrogena’s propaganda use light colors (especially white) that make the viewers feel fresh and clean. That feeling of freshness and cleanness is important because that is what costumers are looking. The advertisement's music provokes an energetic feeling that captures the viewers' attention. One of the most important details of this publicity is that the women are smiling, what creates a feeling of tranquility, confidence, and

Colors are linked to emotions. Danciu claims that companies can mix the colors in such a way that grabs the consumer’s attention and persuades the consumer into purchasing their product. People often make judgements based on color, whether it is skin tone or colors of the rainbow, so the concept of mixing colors to persuade a consumer is not far-fetched. According to Ciotti, in a study titled

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness

First of all, the colors in advertisement evoke emotion and ideation in the customer’s mind. The blue color represents cleanliness. The whole point of paper towel is to clean up messes. Also the color blue has an affect on the mind and body such as it invokes rest and makes people typically feel calm. When a spill happens people tend to get to anger or upset over it, with the blue in the advertisement it shows how the paper towel can reduce spills subconsciously. The green color represents freshness. Once the spill is cleaned people will feel as though their home is fresh and clean. The color green has affects on the body as well it also relaxes the body, calms, and reduces stress. Also

For example, in the Facebook Advertisement, a couple visuals were used along with some text to convince the reader to either buy the product or take further consideration into buying the product. One of the persuasive, visual techniques it used was color choice. The background is filled with a blue color, which is often a color associated with security and the sensation of being safe. This helps convey one of the messages of the messages of the advertisement: the Tase-let will keep you safe and secure when you’re in a possibly dangerous situation. This isn’t the only persuasive technique that involves color. One of the distinguishing colors of the colors shown in the visual representations of the Tase-let is red, which is used twice. Red usually conveys a feeling of power and strength. This helps make the advertisement effective because while giving the audience a feeling that the product will make them feel secure, it will also give them the feeling that the product will make them more powerful and in control of a situation that they might end up running into. The images of the Tase-lets and the example of a person wearing the Tase-let also follow the rule of thirds, where the first third displays the product and the second third displays an example of that product in use. The words written at the bottom of the Facebook ad also contribute to

Today’s society is faced with a plethora of media appealing to their emotional state by advertising the basic human need, to eat. The images that we see each and every day of our lives appear in media such as, magazines, billboards, television, during movies, and on the internet. These images are artfully recorded as film or photographs in such an advanced way that they tempt and tease our senses, inviting us to purchase and eat such a wonderful product (Cyberpat.com, 2013). Our senses are bombarded with messages constantly and are extremely sensitive to the messages they receive. The sense of sight and sense of smell are particularly sensitive and have a special connection with the processing of messages that affect the emotions Croy, Schirato and Webb, 2004). This is often referred to as The Hedonic Experiential Model. It is refers to the way consumers process information based on the concept that purchasing decision may be spur of the moment or irrational. This model reflects the emotions of the consumer, which more than likely, have been influenced by advertising or visual propaganda. (Clow) It is with little wonder that advertising or mass media propaganda, are expressed utilising the senses, and in particular, the sense of sight (Alden and Steenkamp et al., 1999).

First, our minds are manipulated by advertisements we see every day. The advertisements we see every day can manipulate our choices to buy their products, without us realizing it. First, many companies find ways to make the customer buy their products such as food companies like McDonald’s uses specific colors to attract customers to their food products. For example “red stimulates our appetite” to affect our emotions with “the perfect color to amplify it” (Distractify staff 10).

I used colour in my advertisement such as red, black and grey as it worked better for the type of issue abortion. I used red to symbolise death and blood. I put a stripe of red over the baby’s mouth to make it seem as if the baby was angry and upset of his or her mother’s choice to abort him or her. It also symbolises the fact that they do not have a say in whether their life would make it. I also used a grey background to make the salient image of the baby crying to stand out more. The use of the colour black, symbolises death of an unborn child that has no say in whether they could survive in the world and live and extraordinary life or die. Moreover, I incorporated salience in my advertisement, so make the baby stand out more. This technique draws the audience into feeling concerned towards the baby. The use of the baby as the salient image as it makes the audience understand the topic that is being presented. The crying baby also makes the audience feel sympathetic for the baby as the abortion had just ended their

They know about the color wheel and there is so much media used now that helps a lot with advertisements.When it comes to emotions advertisements today are so good at appealing to your emotions and making you feel hurt, happy or mad. On top of the colors coordnating you have a lot of animation and your words are somewhere particulary placed in that image.

Familiarity can cause people to stay in one state of being the entirety of their lives.  It is a safety blanket which protects and holds back.  Connecting to this human attribute in an ad has the potential to persuade the viewer quite effortlessly.  The Australian Red Cross advertisement known as “The Blood Box”, utilizes logos and pathos with a common color scheme to draw the viewer’s attention and effectively present new issues with familiar items to persuade the individual to donate blood.

Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertising is by appealing to the audience’s emotions. I chose to analyze two different sources for my research. The first source is called Emotional Moneymaker: Why Advertisers Need to Appeal to Emotions, and it talks about emotion-based

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.

Colours are more important than they are give credit for. A viewers eye quickly catches a bright colour against monotonous background than a blended in color. Its almost human psychology, you notice a man in a bright yellow shirt in a crowded street than a white or grey shirt that blends into the crowd. Use this to your advantage and follow the contrasting colours for best effect. The good thing about colours is that they deeply affect the mood of people. Yellow is believed to elevate people and make them merrier whereas red is believed to be exciting. Talk about manipulating people!