How Communication Affects Organizational Leadership

1328 WordsFeb 7, 20116 Pages
How Communication Affects Organizational Leadership, Motivation, and Commitment Within any organization the elements of leadership, motivation, and workforce commitment are inextricably meshed with the effectiveness of communication. Organizations develop their respective cultures through communication among leadership and with all employees, regarding their mission, values, and goals (Robbins & Judge, 2007). Formal and informal leaders within organizations use communication to motivate others, and to create loyal and trustworthy employees. Such an organization is Southwest Airlines, whose company culture has been characterized over the years by unique leadership and communications styles (Schnoberger, 1992). Leadership Styles and…show more content…
Expert power is derived from knowledge or expertise, even if that person is not the appointed leader of the group (Robbins & Judge, 2007). Expert power can be a facilitator or inhibitor of group communication, with the latter due to others feeling inadequate thus contributing less to a discussion. Motivational Theories and Organizational Culture One of the tasks of leadership is to motivate employees and inspire others to be productive, usually done in a way that is consistent with the values and mission of the organization. There are many conventional and contemporary motivational theories, each of which may be effective for varying types of organizations. These theories range from the well known Maslow’s Hierarchy of Needs Theory to more modern cognitive theories that focus on intrinsic needs and core values (Robbins & Judge, 2007). Part of an organization’s culture is defined by how it attempts to motivate its employees and create enthusiasm within them for achieving work-related goals. For Southwest Airlines, the motivational theories that would most likely be effective include goal-setting and expectancy theories. The former theory emphasizes when management sets tangible and achievable goals that stretch employees to new levels, they will be motivated to attain these goals and work at higher levels of performance. The expectancy theory plays into goal-setting as well, as it states
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