How Companies Use Manipulative Tactics Within The Food Industry

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Within a free market, there are very little restrictions towards companies in their effort to attract the general public to their product. Specifically, this is seen within the food industries. Their marketing tactics revolve around a goal to make the consumer like their product to the point where they need more of it, no matter how unhealthy it is. Nevertheless, this shows how companies only care about money and will do anything they can to make a profit. This process of finding the “perfect” combination of ingredients is described by Moss, he states “In a process of product optimization, food engineers alter a litany of variables with the sole intent of finding the most perfect version (or versions) of a product.” (Moss 263). This…show more content…
With this though, the tasty ingredients provided by these big companies are to the liking of the unknowing consumer as he/she will purchase the products that satisfy them with the most pleasure, regardless of what it does to the body. Further expanding on the idea that food companies impose health risks on its consumers, there are many other negative aspects of the production process as well. For instance, Moss explains another harmful tactic used by companies, “What I found, over four years of research and reporting, was a conscious effort - taking place in labs and marketing meetings – to get people hooked on foods that are convenient and inexpensive.” (Moss 262). In this case, companies have complete control over its consumers. With an addictive sense for a specific product within a consumer, their demand soars as well as the company’s profit. Overall, this represents the unethical tactics being it manipulates people to keep buying foods that are unhealthy and cheap, giving them a distorted sense that, since they are saving money, it is the best product for them. As a college student, I understand where these people are coming from considering, on a tight budget, there are only a select amount of foods that are available, most being unhealthy. To add, people are subject to “play the game” of these companies in that, in some cases, when

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