wholesalers and service providers within the pharmaceutical industry. A qualitative methodology applied to the written content of the websites allows drawing conclusions on the reasons that lead these companies to get involved in CSR. It also provides an interpretation of how these firms organize their CSR communication, and which CSR communication strategies they use for addressing their stakeholders. Findings: The engagement in CSR of companies developing its activities and business within the pharmaceutical
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It turns out instead they were a placeholder for the market tactics used during a merging hypergrowth market, a challenge covered in a subsequent book, Inside the Tornado. Also I have substituted a revised scenario process for the original to incorporate improvements that have evolved over the past several years of consulting at The Chasm Group. Elsewhere, I took a slightly new angle on