How Consumerism Is A Human Behavior

777 WordsOct 21, 20154 Pages
The impact of consumerism is a human behavior stimulating a multitude of neurological functions of individuals globally. The behaviors have been classified in both positive and negative terms dependent on perspective and severity. The neurological connection will be examined through similarities between compulsive shopping and illicit drug addiction, the relationship between brand recognition and attachment, as well as the effect of estimating value in material objects compared to life experiences, to identify the cause of consumerism. ; in some cases leading to a behavior comparable to illicit drug addiction. According to authors Judith S. Brook, Chenshu Zhang, David W. Brook, and Carl G. Leukefeldb, compulsive buying occurs when a person exhibits behavior of chronic, excessive, and repetitive buying habits as a reaction to negative events or feelings (Brook 1). Studies have found similarities in the neurocircuitry of compulsive shopping and illicit drug addiction. Some of the analogous traits include withdrawal, craving, and impulsive behavior. In a recent study, drug addicts viewed pictures of their dependent substance elevating levels of activity in the ventral striatum; the region of the brain connected to the reward system. Compulsive buyers have the same elevated responses when shown pictures of products. The reward activity can include “immediate relief of stress, anxiety, and depression” (Brook). A compulsive buyer may use shopping to combat underlying
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