Corporate Reputation Essay

The authors of this article posit to articulate the contribution that communication audit plays in public relations to the extent that it is conceived fittingly as an effective tool that can be applied in management. The effectiveness of communication analysis helps in tackling the needs of the target message, the audience as well as the media and augments the effectiveness of the efforts that are made in the process of communication. According to Hollister & Patricia (2005), the retention of an outside auditor may call for the incorporation of evaluation in corporate communication of the organization, department of corporate communication and offer recommendations for the need of streamlining the effectiveness of intercompany communications as well as departmental communications to the management of the organization.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

When approaching communication I will gain my audience trust by informing them information about my credibility. I want everyone to know that this is a serious matter that needs be addressed as soon as possible. Our company’s reputation has been tarnished by the media, but this is just another obstacle we have to go through. "Strategic communication is based on five interactive variables :(

"Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." (Effective Public Relations, 2005, p.1)

Acknowledgement: These Tutorial Questions were originally devised by Martin Markovic, Senior Lecturer, Business School, University of Adelaide.

The purpose of the current study is to better understand how an effective public relations plan can improve the communication within an elementary school setting. In this study, a public relations plan was created for Mater Academy Elementary Charter School to integrate current understanding of how public relations theory and its impact on the effectiveness of overall communication.

This theory defines communication excellence as the knowledgeable communicators need to perform the strategic management of organizations and obtain symmetrical relations with target publics. Symmetrical relationships are mutually beneficial. Organizations that apply two-way symmetrical communication take into account the interest of the public and negotiate common ground, where both the organization and stakeholders receive their needs. Involvement in strategic communications management is also an essential characteristic of excellent public relations. Successful communication through this theory delivers forms of tangible value, such as reducing costs, increasing sales and/or establishing a positive reputation.

2.) Proper Communication: Company X’s public communications are to be properly constructed and delivered in a clear, accurate and informative manner. All direct communications with the public should be factually correct and not misleading in any manner. Such public communications include, but are not limited to speeches, press releases, and quarterly earnings reports or other public financial

Every successful business has a well-known story. Apple–a story of innovation. Nike–a story of grit and determination. These stories give their businesses a personal touch and allow their businesses to develop connections with potential customers. These stories are not self-written. In fact, behind the scenes of any major business is a team of storytellers who are responsible for creating and conveying their organization’s story to the public. These storytellers are also known as public relations specialists. Public relations is the strategic communication process that fosters positive connections between organizations and their consumers. Like an author uses their story to captivate readers, public relations

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Corporate communication is the term used to describe a wide selection of management functions related to a SUNMARK CO.IN GREENFORD internal and external communications. Depending on the organization, corporate communications can include such traditional disciplines as: Public relations, Investor relations, Employee relations, Community relations, Media relations, Labor relations, Government relations, Advertising, Technical communications, Training and employee development, Crisis and emergency communications, and advertising as part of corporate communications functions.

1. Effective communication strengthens the connection between a company and all its stakeholders, those groups affected in some way by

In this study, main focuses is on Unilever Zimbabwe’s Communications Plan and assess it deeply with the use of marketing concepts, ideas, models and theories in the formulation of this plan. Tony Yeshin (1999) defines marketing communications as "the process by which a marketer develops and presents stimuli to a defined target audience with a purpose of eliciting a desired set of responses." Marketing communications are: adverting, sales promotions, personal selling, PR and direct and interactive marketing (Fill, 1999).

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.