How Culture Affects The Values, Attitudes, And Beliefs Of The People Of A Country

803 Words Aug 19th, 2015 4 Pages
How are these elements, dimensions integrated by locals conducting business in the nation? Culture affects the values, attitudes and beliefs of the people of a country. Hofstede refers to this aspect of culture as “the programming of the mind.” Studying a culture helps understand how and why people respond in certain ways in certain situations. Therefore, when studying a culture it is important to examine values, attitudes, beliefs, practices and artifacts in such detail that we have an understanding of what it is that makes the people of that culture “tick”. Perhaps this is why culture is sometimes referred to as the “software of the mind.” Germany is at an advantage because the country has experienced previous subpar growth and subpar inflation under the euro (Cwik & Wieland, 2011). Germany instantly became a powerhouse success 10 years after the euro was adopted while other countries were struggling. The development of Germany after the euro gave the locals an advantage, compare to most countries because the unit labor cost was advantageous for the EU. According to Dullien and Fritsche (2009) German competitiveness still seems to be within the range experienced in other currency unions.
Locals Conducting Business in Germany. On the other hand, many business opportunities have been missed because managers are ignorant of the market and people that they are working with (Danger, 2003). Although most senior-locals do not speak English well, or any other language, most are…
Open Document