How Did George Eastman Revolutionize The Photography Industry?

George Eastman invented roll film and an easy to operate camera that made photography easier for anyone to experience photography. He founded the Eastman Kodak Company to manufacture cameras and photographic supplies, making the art of photography available to the masses. This talks about his life and how he came about the inventions that made photography easier for people to use and produce their own photographs.

Fujifilm got its start with the production of motion picture film, dry plates and photographic paper. It was difficult for Fujifilm initially to develop brand recognition due to the market prevalence of the Eastman Kodak Company.   Fujifilm’s quality standards were not on par with Kodak and this created a challenge to gaining any traction. Fujifilm’s plan to compete was to develop film and paper that were compatible with the processing systems used mostly worldwide.   By 1969, all of their films, photo paper and chemicals completely matched these processing systems.   With the concentration on the quality of its products, Fujifilm was able to develop its first film product and a motion-picture negative film which proved to consumers in Japan that Fujifilm was technically proficient and resulted in a demand for their products.

Sense the invention of the camera in 1826 photography has been used to document everything from family portraits, social injustice, sporting events, world news, expressions of joy and sorrow, and hundreds of monumental moments. The camera has given man the power to reveal the truth visually. Throughout history photographs have made enormous impacts on social consciousness and ultimately shaped public opinion on many pressing issues in society. Although photography is often considered a casual pastime, the invention of the camera has contributed to many aspects of history, science, and other important pieces of todays world.

The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years, in addition to being brand-aware, customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence.

It is considered that photography only became widely available to the public when the Kodak Eastman Company introduced the box shaped Brownie Camera in 1900. (Baker, n.p.) Its features became more refined since its original placing on the market; one of the reasons why it has become considered the birth of public photography is because of the processing. Using a similar image capture system, the brownie exposed the light to a 120mm roll of film, which could be wound round, meaning six photographs could be taken before the slides needed removing. The first Brownie used a six-exposure cartridge that Kodak processed for the photographer. (Kodak.com, n.d.) Realistically, the armature photographers did not need to understand darkroom processes,

When Kodak began making changes to its organizational architecture in 1984, its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s, Kodak owned the film production market with very little competition. This suddenly changed when Fuji Corporation and many other generic store brands began producing high quality film as well (Brickley, 2009, p. 358). Another factor in this change was technology advancements. As technology rapidly expanded in the 1980’s, other

Taking pictures with the Kodak camera was simpler than the earlier camera because first, it did not require a darkroom or chemicals and glass plates. It did not require any of these things because it was not only one person’s job to develop and take the photo. The photographer could send their camera in, and the Eastman Kodak Company would develop the pictures for them. “In the first year, 13,000 people paid $25 for a Kodak; they each took 100 pictures, returned the camera and within ten days, Kodak sent back the prints and camera with film for another 100 pictures,” (Buckland and Lefer 250). This opened up a whole new door for inexperienced photographers. All they had to do was take pictures, and send the camera

While Eastman Kodak has remained an industry leader in the sales of film for photo-imaging, over the past five years Kodak has underestimated the demand for digital cameras. Digital cameras require no film whatsoever and with Kodak’s main line of production being film Kodak has suffered great losses in net profit. Just in 2004 Camera film sales have been falling even than projected. The Photo Marketing Association predicted a six percent drop in film sales and Kodak projected an even more dismal 10-12 percent drop in film sales. The actual drop in sales reached an unforeseen 18%. In 2003 digital camera sales were greater than traditional film camera sales for the first time.

In 1888, George Eastman made the first light and portable camera under the company name Kodak (Graham 28). These cameras gave people the ability to take a photo almost anywhere. The cameras had to be sent back to the factory so the photographs could be printed. Twenty years after Kodak’s first camera, they produced an improved camera, called “Brownie”. The Brownie was simple to use, making the art of photography boom. Flash cameras did not appear until the 1930s, letting people take pictures in areas with dim or little lighting. In 1947, Edwin Land invented the instant camera. Land got the idea after his daughter asked to see her picture after he took her photo. The next step in improving the camera was by making it digital, which was done in 1975 by a Kodak employee. As the camera gets smaller and simpler to use, the quality of the photographs it produces gets better.

Background Eastman Kodak Company, headquartered in Rochester New York, was founded in 1889. The corporation, now multinational and focusing on imaging and photographic equipment, posted revenues in excess of $6 billion in 2011. During most of the 20th century Kodak was dominant in the photographic film industry in 1976 it held 90% of the market but began a downward slide once the Internet, digital cameras and computer processing grew. By 2007, Kodak ceased making a profit and in January 2012 filed for bankruptcy protection and ceased making cameras, video cameras and began to focus on the corporate digital imaging market (De La Merced, 2012). In evaluating Kodak's corporate strategy from the mid-1980s onward, we find that there four major management paradigms in place during this transitional period:

It was Kodak’s’ strategy to sell the cameras at low prices, and it used to earn revenue from the films; this strategy is called the razor-blade strategy. This model for photography became flop when Sony introduced a camera with floppy disk inside, in which there wasn’t any use of films. As a result of Sony’s introduction of the Mavica in 1981, Kodak took it as a threat and started investing in the digital photography. For this purpose, it has conducted a huge research on the digital photography. As exposed by Fisher in 1997, Kodak’s respond wasn’t appropriate for the digital world: “One of the mistakes we [Kodak] have made is that we [Kodak]’ve tried to do it all. We [Kodak] do not have to pursue all aspects of the digital opportunity and service side.”

Kodak’s competitive advantage began in black and white film products, even though the company did produce cameras and camera equipment as well. As the years progressed, Kodak “paid progressively less attention to

No matter who a person thinks invented the motion picture camera, whether it was Louis Lumiere or Thomas Edison, I'm sure they had no idea what it would become at the turn of the century. Motion pictures, has become an entertainment medium like no other. From Fred Ott's Sneeze to Psycho to Being John Malkovich, the evolution from moving pictures to a pure art form has been quite amazing. Different steps in filming techniques define eras in one of the most amazing ideas that was ever composed. Silent to Sound. Short to long. Black and white to color. Analog to Digital. All were important marks in the History of Motion Pictures. "It's different than other arts. It had to be invented"

While the original Daguerreotype started a massive surge on photography, two later inventions turned photography social phenomenon that became ingrained in our lives today. The first of these inventions is called the “calotype” process. invented in 1839 by William Henry Fox Talbot this method of photography involved exposing chemically treated paper, producing a “negative” that could be redeveloped. This allow for multiple copies of the same image to be printed, and is the predecessor to modern film photography. The next major breakthrough in the art of photography was the portable camera. Before its inception, most photos were taken using a large, cumbersome device that worked as a camera and darkroom for developing glass plates coated with a sticky collodion solution. (film photography was

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