Decentralisation is the process in which the population, retail and industry moves from urban CBD’s to the outer city. An out of town shopping centre is a group of shops and facilities that are located away from a town’s CBD. This movement will have positive and negative impacts on both the urban area and the outer city, where the out of town centres are built. The decentralisation of retailing and other services is happening because In order to sell goods, shops need to be located where people can get to them easily and its seen as easier to go to an out of town shopping centre than go to the CBD of a city.
According, the United State Census Bureau, the U.S. population is increasing, every eight seconds a child is born. With the population increasing sort of rapidly the construction of new neighborhoods it is going to be necessary to house these prospering families. Also, the establishment of stores are going to be needed. Therefore, neighborhood stores are going to become available and malls too, but they both are going to vary in certain aspects. Neighborhood stores are stores that provides accommodations to the locals. Malls, on the other hand, are large buildings made of multiple competitive retails stores. Nevertheless, neighborhood stores and malls seem very similar, but when looking at their square footages, remoteness from home, and marketability, they are quite different.
The development of large retail formats. The emergence of these formats across Europe coincided with increasingly lax planning regimes. Initially in Belgium followed by France. Spain. Portugal and then the UK. The large surface outlets resulted in a reduction in the number of small corner stores and the decline of town centre supermarkets. This process in itself contributed to the retail concentration of ownership characterized by stage 1.
In the 1950s and 1960s shops selling high-order goods, like furniture and jewellery, were in the town and city centres, which attracted customers from a wide catchment area. Shops selling low-order goods, like food, were located in the local neighbourhoods. However, this traditional shopping pattern began to change in the 1970s, when shops like supermarkets and DIY stores began to move to the outskirts of towns by decentralisation. Although it is obvious that the decentralisation of retailing and other services has had a major impact on urban areas, the impacts have been negative, positive or neutral.
Michael Miller’s book, The Bon Marché: Bourgeois Culture and the Department Store, 1869-1920, is an expansive and interesting look back on a era of Parisian history that is best represented by its then-current trend and social innovation, the department store. The book gives a fascinating account of the store from its beginning to eventual common place status in 1914. The book gives an insight on the factors in which the store saw success, such as the management, the labor, and new marketing. It also gives light to the social factors that made the store possible (i.e education and economy).
The second thing to be mentioned here is the retail presence and the provision present for expansion in this area
As small towns began to develop across America, a central business district was established where merchants built stores for their retail businesses. Traditional downtowns were formed as business owners built their shops one after another in a row along one main street. The “mainstreet” was the primary road through town and as more businesses sprung up it became the main hub for the social activities of the community. It was the place to be, the towns people shopped for food and goods there, watched the latest movies at the theatre, mailed a letter at the post office, did their banking and watched the local parades. Main street was the pivotal point for towns as they began to branch out, secondary streets were built to both parallel and intersect with main street creating neighborhood blocks for new
[skyscrapers changed the skylines of inner cities. They made producing with machines easier, but they also worked as bait, drawing more people into cities, thus improving workload.]
All the more poignant, in fact, because the first US malls were not meant to have been sited miles from anywhere and reached only by big, air-conditioned automobiles with automatic transmission and power-everything. No, Viktor Grun, the ‘father of the shopping mall’ meant them to be the core around which new
Times have changed. Nowadays, shopping is not just a necessity like it was before but it’s much more than that. Factors influencing a customer’s choice on choosing a shopping center mainly depend on its location, ambience, and an array of choice made available to customers. The rapid growth of these shopping centers is a proof of consumer behavior being positive to such change.
Many of the nation 's retailers are discovering the substantial dollar volumes that are largely untapped in the major urban markets. Obsolescent industrial buildings in A locations are making way for new supermarkets, Wal-Marts, and Home Depots across the country. In fact, Wal-Mart is considering obsolescence in its new prototype by designing stores that can be converted into multifamily housing in the future. Communities with enterprise zones and other economic incentives are getting a second chance as retailers rediscover downtown in more-affluent markets. A shining example is the Circle Centre redevelopment in Indianapolis.
Mall culture in the United States was coming to an end as the U.S. economic
However, a careful analysis of the town strata-wise population, population growth, migration trends of customer spending analysis reveals a very different picture of India As per the NCAER estimates,( Annexure 7& 8) the share of the 35 towns with a present population of greater than 1 million in India’s total population would grow much faster than their smaller counterparts, from 10.2 % today to reach 14.4 % by 2025. Simultaneously, the share of these towns in retail market would grow from 21 % today to 40 % by 2025. Within these top 35 towns, an estimated 70 to 80 % of retail trade would be in the organized sector. This is similar to the experience in China where in cities like Sanghai and Beijing, the organized sector accounts for 70 to 80 % of overall retails trade in certain categories. Retailers should therefore focus on top 37 towns in the next decade, as the opportunity in smaller towns and rural India would be smaller and more fragmented as compared to the larger towns. But again this is the one side of the coin. only. 2
Modern "car-friendly" strip malls developed from the 1920s, and shopping malls corresponded with the rise of suburban living in many parts of the Western World, especially the United States, afterWorld War II. From early on, the design tended to be inward-facing, with malls following theories of how customers could best be enticed in a controlled
In the early 1960’s and 1970’s, shopping mall had gained popularity as a tool to revitalize derelict and abandoned areas within urban core. Shopping mall was built to rejuvenate downtown main street or a once popular traditional shopping street. In the later period of twentieth century, there was a lifestyle shift whereby customers were increasingly demanding and knowledgeable and expected better shopping environment with better service and interaction. Shopping mall was expected to be accommodating for their needs of basic necessities as well as leisure.