How Did Primark Break America

Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, “Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global

“Marketing Mix” is made up of 4P’s of marketing. This tool blends these variables together to produce the results it wants to achieve in its specific target market. “Brand Position” mentions to consumer’s reason to buy the products in preference to others.

According to an article from ‘Supply & Demand Chain Executive’ written by (DelMonte, 2007) states what is the marketing mix: “is putting the right product in the right place, at the right price, at the right time.’ The marketing mix is an implement which is needed and it is much utilized in today’s working industries for managers to evaluate business targets such as sales and company’s profits, and also to assist in order to meet consumer needs effectively. It purposes is to satisfy the customer as well as the seller by using the marketing mix tool. The marketing is known as the ‘4Ps’, and it is made up of: place, product, promotion and price.

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong &

The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx). The marketing mix consists of product, price, place, promotion, which means that a company needs to sell the right product at the right price and in the right place, using the best promotion. Because of

Primark has a guide lines for their social responsibility followed by compliances to law and this is their economic foundation for earning profits. Voluntary activities for the worker such as providing training for code of conduct and this will also promote their goods in market. That’s why Primark is concerned about social activities and they spend money for different social activities. Primark can win trust of their respective customer also within their employee and in the society and this will take their business to a more growing and profitable position for a long run. Primark also working to make the risk less for their customers, governments and public taking action. All these are affecting their company very much to become profitable

The textbook defines a marketing mix as the controllable set of activities, which are product, price, place and promotion that a company uses to respond to the wants of its target market. (textbook pg 7) These activities can be influenced by decision makers to better position their product in the market. Air Canada uses their marketing mix strategy to increase its competitive advantage by protecting its brand, and meeting its strategic objectives.

Unlike other fashion retailers, Primark do not use marketing strategies to attract interest and customers as the brand try to keep overheads to a minimum in order to sustain the best prices for the consumer. Primark market its products using its store window displays, which are changed twice a week to showcase the newness in product currently in store. There are also a few weekly magazines that showcase Primark womenswear’s latest products, but this is done independently and Primark play no part in marketing these products themselves.

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

Primark is a clothing retailer company of the ABF (Associated British Foods) Group. Primark offer a wide range of products for example stocking everything from womenswear, menswear, home ware, accessories, footwear, beauty products and new born and kids clothing. The purpose of Primark is to sell fashionable product in a low cost. There 51,250 of employees that are working for Primark in areas such as western Europe and USA. The interesting fact is Primark does not currently use any media advertising outside the store, they rely on word of mouth advertising that saves on costs and has proved very successful.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.