How Did Southwest Airlines Fly In Texas

Decent Essays
Southwest Airlines which was incorporated in Texas was founded by Rollin King and Herb Kelleher in 1966. Moreover, in 1971, Southwest began customer service, with three Boeing 737 aircraft that serviced three Texas cities: Dallas, Houston, and San Antonio and 25 employees. However, King and Kelleher’s start-up did not come easy being that a few Texas based airlines such as Braniff, Trans-Texas, and Continental Airlines initiated a legal battle to keep Southwest on the ground. Thus, in late 1970, the decision to allow Southwest Airlines to fly in Texas became final when Kelleher argued his company’s case and eventually prevailed in the Texas Supreme court. As of 2012 Southwest Airlines had:
 About 46,000 employees
 606 Boeing 737s
 88 Boeing 717s that were from the AirTran deal
 Carried 109,000,000 passengers
 Served 97 cities
 Flown >1,284,800 trips
Furthermore, a few of Southwest’s values are, but are not limited to:
 Short hauls (less than 500 miles)
 Low fares
 Providing exceptional customer service far beyond the norm, known as “Positively Outrageous Service”
 Providing intense company communication, camaraderie, and fair treatment not only between employees but also between employees and customers
 Employees having
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Thus, Before the merging of AirTran, Southwest’s main objectives consisted of various business strategies. For example, Southwest Airlines first strategy focused on point-to-point routes because it eliminated the need for connections, resulted in more direct routes, reduced delays and overall travel time. Southwest Airlines lands at small airports to steer clear of the congestion, to achieve high asset utilization, and to provide maximum convenience for passengers. In addition, Southwest has a workforce that is motivated in providing quick aircraft
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