Ticketmaster Essay

Sell more Tickets and Capture more of the Gross Ticket Revenue. We will continue to invest in our ticketing software system and related products to strengthen the functionality of our system and continue to improve our clients’ ability to drive ticket sales. We are focused on selling tickets through additional sales channels, including social, retail and mobile, and leveraging our extensive database we have built through www.livenation.com and www.ticketmaster.com to better reach consumers. We are helping our clients sell more tickets by leveraging our extensive analysis on fan purchasing

When we reviewed Ticketmaster internally, we looked at the firm value chain, the core competencies that exist, Ticketmaster’s technology, and the social and legal challenges that may exist. The firm’s value chain and core competencies are its paper tickets, etickets, and their box office

In the short story "A Pair of Tickets," by judging from the title one might think that this is a simple story more about adventure than anything else. In “A Pair of Tickets” The author Amy Tan uses a symbols to help us understand the theme the story. Family and Culture are the most important topic in this story therefore; it gives us a better understanding of the story. As stated in the context of the story “Jing-mei is on a train to China, traveling with her seventy-two-year-old father, Canning Woo. As the train enters Shenzhen, China, Jing-mei begins to "feel Chinese." Their first stop will be Guangzhou. After her mother's death, a letter arrived from China from her mother's twin daughters from her

This information should be used as a catalyst for retaining this year’s core subscribers; a reward for this information should be a discount on early purchase of next season’s tickets. This should be a major goal since an early indication of next year’s subscriber base will give the symphony an idea as to if this promotion and changes are

I believe that Kid Rock is a great business man. With his economic strategy, he can keep prices at a point where his fans, typically working class, are still able to afford and purchase tickets but, he is increasing the quaintly in the amount of tickets available, by adding additional shows. This helps shift the demand curve for his tickets. By shifting the demand curve, he is helping to decrease the scalping of his tickets and keep more money in his pocket from his fans. I think by increasing the amount of tickets available it also increases the time it takes to sell out each concert allowing more of his fans a chance and reasonably priced concert tickets. His other ideas such as platinum seating, which takes some of the best seats available

To stop ticket scalping from happening they should sell tickets like shares of stocks. The event tickets should not have a fixed price, they should be price according to consumers’ willingness to pay. (Weeks, 2009)

By following the same format as the previous survey, the VSO gained no new knowledge as to what will increase ticket sales. Lowering price may help, but other factors such as music that people would like to hear but the VSO doesn’t offer, wasn’t collected. The VSO again wasted their money conducting a convenience sample where results are biased and questionable.

This entails persuading the customers to purchase the tickets and experience the SAA experience. The marketing and sales will increase the purchases of The following activities can be

Travel agents therefore are both positively and negatively impacted. Small business customers are positively impacted by the fare changes. Previously, the higher full fare prices discouraged small business travel; small businesses would either decide against travel or incur the cost of a Saturday night stay and purchase a reduced fare ticket. By reducing the full coach fares, small businesses will be able to purchase more convenient flights at more economical prices. Large businesses, on the other hand, may be negatively impacted. Since many large businesses had negotiated discount rate contracts with airlines, the new full coach fare may be higher than these negotiated fares. For large businesses that did not have negotiated contracts, the fares will be lower than the previous full fare rate.

4) Should the firm maintain its policy of completely eliminating all exposure on booked sales? If not, what policy would you advocate and why?

New technology: Internet (60% of seats were booked on-line), paperless operation, computerized, Reservation operation (not using call center)

The CEO of Zappos Tony Hsieh depends on two focus areas to manage a successful business, customer service and culture. Zappos commitment to the highest level of customer service is legendary in the industry. Hsieh believes that his organization could be prosperous, regardless of the product they are selling, based solely on the customer experience. The culture is the main foundation of Zappos, and that culture is built on fun and family, which is evident in the organizations ten core values (Zappos. 2016). This assignment will answer the case analysis questions regarding Tony Hsieh’s unique leadership style and how Zappos can have continued success under new leaders (Schermerhorn & Bachrach. 2015. p. 457).

Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.

Customers are part of the process and taking their roles willingly. For distribution of tickets, initially commission was given to travel agents but later Southwest implemented a “ticketless” (paperless) travel program and later the development of Southwest.com as a means of using the internet to sell travel directly to customers. Southwest was a true pioneer in utilizing the internet, first establishing a website in 1995. This lowered distribution cost.

Customer satisfaction is the backbone to being successful with in a business atmosphere. Steve and Dana were obviously not satisfied because their experience did not match their expectations (customer satisfaction was not reached). For this