How Digital Books Affect Consumer Lifestyle: Kindle Case Study

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I.Introduction Kindle is classified as an electronic reader which was released by Amazon in 2007. The Kindle is a handy and convenient e-book reader that "provided the company with a way of maximizing sales of trade and other publications by catering to the wants of the digital public" (Sapon-White, 2012). With the help of the wireless internet connections, it allows a customer to shop, download books, magazines and newspapers which are available in digital format. The device is a portable, handheld device with a full keyboard. Decorative covers are available but the readers are sold with the black and white covers as default ones. Kindle can hold about 3500 e-books. There are great advantages in wireless delivery for consumers in Kindle. Users can watch a program or listen to a podcast or buy the book immediately. The delivery takes maximum 60 seconds to the user. The little weight of the device is an added advantage for those of us suffering from lower back strain from years of carrying heavy books (Cheshire, 2009). There are several disadvantages as well. Digital rights management on content and the complex process of migrating from other formats are some of them. II.Consumers on the go lifestyle The Kindle owners can keep books for pleasure, other reading material for themselves and for sharing with friends and family on a single device that can be held easily and fits in any bag pack, purse or briefcase. E-books are easily available for purchase and download.
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