How Do Advertisers Make Advertisements

Ethos, pathos and logos are all rhetorical strategies that are used and studies today by many writers and students all across the world. They are there to persuade and appeal to the readers thinking. Ethos is the ethics used by the writer which is most often appeal to the reader through credibility. Pathos is emotion, so it is the appeal to the reader through emotion in the writing. Lastly, logos which is most often known as logic, therefore, it is the appeal to the reader through the use of logic throughout the writing

The application of logos, ethos, and pathos are commonly utilized in rhetorical concepts that are used in any print advertisement to win the attention of the customer. They primarily is to convince the customer of the credibility of the persuader as well as creating an emotional response as well as trying to persuade an audience by reason. Print advertisement should be smart, containing a clever message, and with a curious image that will fascinate the thought of the expected readers at first-hand. For any advertising print to be credible and captivating there must be examples of evidence that whatever is displayed on the print is legitimate.

Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.

According to Aristotle, ethos means that the persuader convinces someone else of their character or credibility or appeal to ethics; pathos means the persuader convince the audience of an argument by creating an emotional response or appeal to emotions; and logos means that the persuader is persuading an audience by reason or appeal to logic. Ethos can make a person sound fair or unbiased, person could also introduce their expertise or pedigree, and a person could use the correct grammar and syntax when it comes to using the appropriate language. Pathos can make an audience feel sympathy from the persuader or to make them

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Pathos, logos, and ethos are all uses of language for persuasion. Pathos is an emotional approach to persuade people, logos is the logical type of persuasion, and ethos is the ethical form to persuade a person. Martin Luther King Jr. used all three of these forms of persuasion in his speeches, but one truly stuck out from the rest, pathos.

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

The source uses Ethos because the author is experienced in marketing and consumer relations, as shown in the source. Finally, Pathos is used in the majority of this article because it is talking about how advertising has different ways of appealing to the audience’s emotions and how it ultimately affects their decision-making process.

Persuasion is a part of our everyday lives. Whether we are persuading our mother, using persuasion through speech, or threw advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.

The first ad is an ad made by PlayStation. The only words on it are “PlayStation Portable White is Coming”. The picture is a white woman with white hair and all white clothes on the right, she is very aggressively grabbing the chin of another woman on the left who is black with all black clothes and hair. This is portraying a very racist message against black people because it is almost like saying that white people are better than black people. The way the white woman is grabbing the black woman is very rude and demanding as if the white woman has no respect for the black woman. The