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How Do Donors Influence Oxfam

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Donors have influenced Oxfam hugely, in fact the whole structure of the charity relies heavily on donors because they provide income and donations, which help Oxfam to be successful by meeting their aims and objectives. Also, when donors make donations they usually give receive an email of gratitude and from then on, you receive regular emails for any events/fundraisers or if there’s any disasters they could ask for an emergency appeal. This customer relation may entice, donors to donate again or which encourages further people to donate because people can tell their family and friends, which in turn that spreads awareness for Oxfam. Furthermore, even if donors cant physically donate money. they can give materisitic items e.g. clothes, toys etc. to Oxfam shops which mean consumers can purchase them , which provides income for Oxfam. Furthermore, having sponsors is a mutually …show more content…

Also, it creates publicity and is a good marketing tool for the business itself, because it reflects positively for them. However, more importantly for Oxfam it means access to innovation, expertise, scale and funding support which help Oxfam grow. For example, Waterstones is a sponsor for Oxfam and they sold books to raise £1 million for Oxfam’s Syria Appeal, which is a massive funding capital for Oxfam and it helped to deliver life-saving clean water to over 150,000 Syrian refugees and for Waterstones it boosted their reputation and increased traffic to their website with over 200,000 unique page views of the campaign homepage. Furthermore, VISA, the

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