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How Do Gender Toys Affect Children

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Gendered toys impact children and their ability to grow and express themselves. Gendered toys reinforce stereotypes and limit children. According to Monica Brasted (2010) “Advertising may also influence how children develop and identify for themselves, relative to their own sex and gender, and how they come to expect certain behaviors from men and women” (“Care Bears vs. Transformers”). Gender toys can affect how they form relationships because they have preconceived ideas of how each gender should act. If they don't fit into the certain category, they can have problems identifying themselves and relating to others. Rebecca Hains says, “Children use toys to try on new roles, experiment, and explore interests” (“The Problem With Separate Toys …show more content…

According to Elizabeth Sweet (2014) toys are “more gendered now than even 50 years ago, when gender discrimination and sexism were the norm” (“Toys are More Divided By Gender Now Than They Were 50 Years Ago”). In the 1970’s gendered toys declined, it may have been related to more women in the labor force or decrease in marriages. In this article, Sweet explains that in the Sears catalogue in 1975, “there were many ads in the 70s that actively challenged gender stereotypes- boys were shown playing with domestic toys and girl were shown building”. But, with the deregulation of children’s television programming in 1984, gender-neutral advertising receded. By 1995, half of sears catalogue was once again made up of gendered toys. We have gone back in time and the gender roles of the 50s as women as domestic housewives is what we still see today. The gendered toy market regressed and once again we see the rigid boundaries of gendered …show more content…

Companies like Amazon are taking a step in the right direction by getting rid of gendered toys. In Sweden, Toys R Us took a huge step in the right direction by producing a gender-neutral catalog for the Christmas season. In the pages, girls were shown playing with toy guns and boys playing with blow dryers and stuff animals. This little step helped show that boys can girls can play with the same toys and not get negative backlash for it. In Britain, Harrods is one of the biggest department stores. Instead of organizing toys into color-coded aisles of pink and blue, it opened a “Toy Kingdom” that is broken down into six interactive worlds (“When Kids Play Across Gender Lines”). The Article says, “Removing gender-specific connotations from packaging or displays sends the message to childcare that they're open to everyone”. This set up “ could be preventing future bullies by teaching them to be open-minded now” (“When Kids Play Across Gender Lines”). This article also explains gender-neutral toys. It says “gender neutral play are not about eradicating the sight of pink or blue from toy stores or necessarily pushing children away from toys traditionally associated with their gender…its simply a matter of making them feel like all options are open”. This is a huge step in the right direction. It a large department store is advocating for gender rights, hopefully more stores will follow. Children need to feel safe playing with

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