Gendered toys impact children and their ability to grow and express themselves. Gendered toys reinforce stereotypes and limit children. According to Monica Brasted (2010) “Advertising may also influence how children develop and identify for themselves, relative to their own sex and gender, and how they come to expect certain behaviors from men and women” (“Care Bears vs. Transformers”). Gender toys can affect how they form relationships because they have preconceived ideas of how each gender should act. If they don't fit into the certain category, they can have problems identifying themselves and relating to others. Rebecca Hains says, “Children use toys to try on new roles, experiment, and explore interests” (“The Problem With Separate Toys …show more content…
According to Elizabeth Sweet (2014) toys are “more gendered now than even 50 years ago, when gender discrimination and sexism were the norm” (“Toys are More Divided By Gender Now Than They Were 50 Years Ago”). In the 1970’s gendered toys declined, it may have been related to more women in the labor force or decrease in marriages. In this article, Sweet explains that in the Sears catalogue in 1975, “there were many ads in the 70s that actively challenged gender stereotypes- boys were shown playing with domestic toys and girl were shown building”. But, with the deregulation of children’s television programming in 1984, gender-neutral advertising receded. By 1995, half of sears catalogue was once again made up of gendered toys. We have gone back in time and the gender roles of the 50s as women as domestic housewives is what we still see today. The gendered toy market regressed and once again we see the rigid boundaries of gendered …show more content…
Companies like Amazon are taking a step in the right direction by getting rid of gendered toys. In Sweden, Toys R Us took a huge step in the right direction by producing a gender-neutral catalog for the Christmas season. In the pages, girls were shown playing with toy guns and boys playing with blow dryers and stuff animals. This little step helped show that boys can girls can play with the same toys and not get negative backlash for it. In Britain, Harrods is one of the biggest department stores. Instead of organizing toys into color-coded aisles of pink and blue, it opened a “Toy Kingdom” that is broken down into six interactive worlds (“When Kids Play Across Gender Lines”). The Article says, “Removing gender-specific connotations from packaging or displays sends the message to childcare that they're open to everyone”. This set up “ could be preventing future bullies by teaching them to be open-minded now” (“When Kids Play Across Gender Lines”). This article also explains gender-neutral toys. It says “gender neutral play are not about eradicating the sight of pink or blue from toy stores or necessarily pushing children away from toys traditionally associated with their gender…its simply a matter of making them feel like all options are open”. This is a huge step in the right direction. It a large department store is advocating for gender rights, hopefully more stores will follow. Children need to feel safe playing with
In the article “Gender-Neutral Toy Sections Are Good For Boys, Too” written by Megan Condis, Condis goes over the recent incident with Target removing gender specific toy aisles. People claim that it will help girls more considering that most of the girls toys are labeled with gender while the boys toys stand as a “default”. In her argument she states that although it will benefit girls from making them have to think they have to stick to only “girl” toys, it will benefit boys because they can now break that idea that they have to play with “boy” toys. I completely agree with Condis in her argument and fully believe that the gender specific toys affect boys just as much, if not more.
This not only discourages gender roles stereotyping but provides variety. The positive impact is that it gives the children equal opportunity to play with all of the toys and make their own choices as to which they
Envision yourself entering a toy department and noticing numerous diverse aisles. In one aisle, you encounter toys packaged in complementary and color triads colors that include building sets (such as “LEGO”, “LEGO Super Heroes”, and “Angry Birds”) and a wide selection of action figures—Spider Man, Transformers, The Dark Knight, Power Rangers, etc. In the next aisle, adjacent to the aisle with complementary and color triads colors, you find toys packaged in shades of pink and purple. These toys range from “Hello Kitty” dolls to “Barbie Dream” house play sets. Inside a toy department, such as Toys R Us, it is extremely difficult to retrieve a toy that is not marketed explicitly or subtly by gender. If toys were marketed only according to
The toy section at Target had many clear differences in the toys for boys and the toys for girls. The types of toys that were out on the shelves were different, but also the way the toys were presented were different. Girls toys mainly consisted of stuffed animals, dress up clothes, babies and dolls including Bratz, Barbies and fairies. The primary colors of all these toys consisted of different shades of purple, pink, and white. There were bits of blue and yellow but it seemed that all the colors stood out and had a type of feminine aspect to them. Besides color, the girl’s toys were often soft and fuzzy or
Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.
When I went to the toy section at Target, I was not really thinking that I would find much of gender stereotype being shown at the store. However, I was surprised that was not the case. I have been to the toys/games section in the store a few times, but I have only paid attention to where all the family games such as board games and playing cards were. As such, I was astonished how blind I was when I first noticed that besides the Legos, the boy section and the girl section was separated by a pathway. I first scoured through the girls section, and not surprisingly, they were filled with dolls and toys with aesthetics included in the packages.
Making toys that are for all genders is something that many stores and toy companies are still trying to adapt to. Many toy manufacturers are promoting gender-biased toys.Merchandisers still do not understand that it’s not just girls who want a female character as a toy. There should be more toy companies that should try to make toys that are not specific to one gender because not every girl wants a barbie for a toy and not every boy wants a car as a toy to play with. More toy manufacturers should not promote gender-biased toys and make toys for every gender because many kids have different interests. In the article “Asleep at the switch? “Force Awakens” heroine missing from toy line” explores the idea that the new movie of “Star
Few toys were aimed equally at both genders. Even board games, while intended for both sexes, usually seemed aimed more towards one gender or another. Both sections had a lot of gender- stereotypical toys. General ideas on girls’ and boys’ behaviors and interests were very prevalent in the toys intended for each gender. After really looking at the toys in both sections it is easy to understand why stereotypical ideas about both genders are so strong since these ideas are introduced at such a young
In today’s society, there is a belief that only girls can play with Barbie Dolls while boys can only play with Action Figures. Parents believe if they allowed their sons or daughters to play with feminine or boyish toys that are not meant for them their child would grow up either gay or lesbian. It’s not fair for parents to restrike their children from playing with toys because one toy is meant for girls while the other is meant for boys. Children have the right to play with whatever toy they want. Society and Parents should stop reflexing their opinions and beliefs on children toys. There is nothing wrong with girls playing with Action Figures and there is nothing wrong with boys playing with Barbie Dolls.
“Should the World of Toys be Gender-Free?” Do you remember play with toys when you where a little boy or little girl? I use to love to play with trucks and barbies and babydoll when i was younger. Do you think that you should have to chose if you wanted to play with a boy or girl toy? Or do you think it is gender apartheid?
Toys play a major role in socializing young kinds into “appropriate” gender roles. The first obvious characteristic that separates toys for boys and toys for girls,
Whereas most gender specific toys fit into the gender specific stereotypes, the nongender specific toys seemed to discourage stereotypes. An example would be Lego’s, this is a nongender specific toys that allows both sexes to use his or her imagination to the fullest.
and the activities they encourage. In one study parents were asked to sort toys into masculine,
Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.
Going into different stores, one can easily pick up on the major gender roles each store supports. Even the morals of an innocent toy store, such as KB Toys, is tainted by the gender-differentiating dolls for girls, and trucks for boys. Upon entering the store you can tell right away which aisles attract which kids. To the left there is pink fluffy bears, pink Barbie and friends toys, white teddy bears etc. To the right there is a less vibrant color setting, coordinating army green, black, and gray color schemes. I think it is apparent to anyone who enters these stores that the pink pretty isles are meant to attract little girls, and the dark green and gray isles are meant to attract boys. Upon the packages of toy trucks and guns, there are pictures of young boys playing with them and/or cartoon male figures controlling them. On the packaging of Barbie and her friends there are also other girls on the packaging. I was unable to pick up on a single female on the package of any toy truck or gun throughout the entire store. The