How Do Ngos Represent Humanitarian Issues Trough Images in Advertising?

The advertisement by WWF uses rhetorical strategies such as an establishment of ethos, and an appeal to logos and pathos. WWF establishes ethos by being a world wildlife program who “is at work in more than 40 countries...and collaborating with governments and coastal communities,” which demonstrates their credibility. They appeal to logos by offering statistics such as that “ten million people in sub-Saharan Africa make a living fishing,” and that the “number of fish in their waters has declined by 50 percent.” By offering these concrete numbers and statistics, WWF establishes a logical advertisement. Pathos is appealed by this advertisement by including phrases such as “Protecting the Future of Nature”, “protect marine populations,” and “ensure

Diana George wrote her article about non-profit organizations that try to convince the public about how there are people that really do need help. The purpose of her article is to convince people that they are hearing about people who the ones that are hearing about people who are the ones that are in need the most. Throughout the years in the media people in poverty are portrayed as either helpless victims or

In Diana Georges “Changing the Face of Poverty”, she uses various examples of ads, brands, and organizations  to show that the way poverty is portrayed has corrupted the understanding Americans have on poverty and what it really is. I agree with Diana George’s statement that the impression of poverty through visual imagery is distorted. Her essay examines many aspects of the misrepresentation of poverty. Society believes that they are doing more than what is actually being accomplished. The effect of her explanation allows for the audience to alter their opinion on the true image of poverty. Her use of real organizations within the community strengthens her approach.

As a main point of her argument, she argues that poverty is generally stereotyped into the poverty that would only be seen in Africa, or another third world country. To support this, she establishes a sense of ethos for her readers by citing other individuals that have also noticed the poverty representation gap. Seeing that poverty is a complex issue to begin with, George addresses this complexity by simply suggesting that it should be represented as such in the media. Nonprofit charities may now have to reconsider their

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

Words provoke preconceived ideas and images in the mind, when it comes to a situation like poverty these preconceived notions can have undesirable and unintended consequences. Diana George examines the semantics and the imagery of the word poverty in her article titled “Changing the Face of Poverty; Nonprofits and the Problem of Representation. While also addressing the issue of the perception poverty and what someone in poverty truly looks like (676). Prof. George is arguing that organizations like Habitat for Humanity, which are created to help people in poverty actually perpetuate the wrong image of what someone in poverty looks like (678). Most organizations created to help those in need, especially those in the US tend to portray poverty as what is seen and thought of as living conditions in Third World countries (683). In reality, poverty is all around each and every one of us in this country on a daily basis, and people might not always recognize it for what it is (681,682). Furthermore, the majority of people living in poverty in the United States do not live like or look like someone living in a Third World country. But in reality they are still living in poverty nonetheless (682,683). Organizations that portray people living in poverty here in the US as totally devastated and completely impoverished are doing a disservice to the people they are attempting to help. Consequently, by doing this they are giving a limiting idea of what someone living in poverty

Two of their most well-known examples of popular rhetoric are the use of television advertisements and their website. The first image seen in its commercials is an animal they are saving, so that the noticeable fixation on your screen is a mistreated puppy. Similarly, the ASPCA’s website organization, content, and layout are all formatted primarily to entice and encourage the public to donate money. Clearly, the ASPCA’s intended persuasive appeal is for whoever is watching or visiting the site to donate. After careful examination of both its television advertisements and website, one can see that the ASPCA knows how to rake in the cash by using guilt against its audience. The sole purpose of the organization’s commercials and website is to get its audience to support its cause through donations, not to educate you on animal abuse. Because the video makes such a strong emotional appeal, it more effectively targets people, especially women, who tend to be more susceptible to sentimental

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

Visual Rhetoric: Compassion International Sponsorship Campaign Pictures, videos, advertisements, campaigns, logos, etc. have the power to manipulate and persuade a human beings into forming new opinions on a text. Per Foss (2005), the critical perspective of visual rhetoric is “a product individuals create as they use visual symbols for the purpose of communicating” (p. 143). Visual rhetoric allows for an audience to further investigate the meaning of a text and enhances the ability to discuss different perspectives with clarity. Brummett in the book Rhetoric and Pop Culture (2015), discusses how visual rhetoric creates a “sense of self” based on shared meaning with society and previous memories that have been established (p. 196). Visual

This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the

The rhetorical strategies incorporated into the advertisement played an enormous role in its effectiveness. The author, UNICEF, has a large influence due to its global recognition as an organization that works for children in over 190 countries. For this particular audience, UNICEF is targeting adults, which leads to the purpose. UNICEF targets adults so that the adults will be more likely to adopt a child in need. The phrase that the advertisement stated is, “Every child needs a family”; therefore, the

Overexposure and continual repetition of these representatives not only desensitizes humans to the tragedy, but it also transforms images of humanitarian crises into iconographic clichés. As a result, the image becomes normalized and loses its power to garner sympathy. Although the producers of images are photographers, the media reproduces these atrocities in headlines as spectacle to profiteer. Street art accompanies an element of surprise and culture shock because it invades urban space, whereas images of suffering are spread across media

A Non-profit Organisation (NPO) is an establishment that uses its funding for the pursuit of a specific purpose such as for a charitable cause (Lorette, 2015). It is different from a for-profit organisation as its objective is to provide greater good to the society rather than to maximise the wealth of its stakeholders. The surplus revenues of an NPO are used for either its expansion, self-preservation or plans and no part of the profit is distributed to its members. NPOs are increasingly starting to operate like traditional business organisations as strategic planning and marketing is imperative for their survival.