How Do Psychological Factors and Extended Product (Self) Affect the Consumer Behaviour in Buying Brassiere?

According to Gestalt psychologists people have the tendency to perceive sensory elements as a whole and do not process the smaller parts that they are made up of. The brain works to make sense of chaotic things. It tries to make connection so people can understand what they are seeing. Figure-ground, similarity, proximity, and closure are basic principles of perceptual organization.

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Although sensation and perception are closely related, it is very important to understand the difference between the two. Sensation is the process of sensing our environment using our different sensory systems. There are four different systems: visual, auditory, cutaneous, and chemical. The information we acquire through sensation is then sent to our brains. This is where the two now link together. Perception is the way that we interpret that information from our senses in order for it to mean anything. Simply put, perceiving is believing. Perception differs from person to person. Using color as an example, the color “green” to one person may be different to another person.

Availability bias: the tendency for people to base their judgments on info that is readily available to them

Human perception is a process of sensing the world by the human brain. This process is firmly influenced by a person’s first culture, which means people interpret the meaning of other’s behavior based on their cultural backgrounds and personal experiences. Racial

(11) Individuals use the perception process to select, organize, interpret, and retrieve information from the world around them.

Perception: the way sensory information is processed, organized, interpreted, and consciously experienced (Psychology, p. 151, 2016)

One of the advantages of consumer behavior can be seen when looking at advertisers and how they advertise by keeping the consumers in mind. Advertisers spend a lot of money to keep individuals and groups of individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do.

This discussion is all about perception and how we look at things. Everyday we use our senses to improve our ability to see, hear, and become aware of something either good or bad. You can also use perception as a way of regarding, understanding, or interpreting something as well. During the watching of this video, there are some key points your wanting to know and understand.

People do not perceive things the same as their neighbors, and vice versa. The truth is, perception is something that develops over a lifespan. Perception is our reaction to instances based on our past experiences. The notion that perception is a reaction to

We experience the world through the different symbols our five senses are absorbing. Also we communicate to others and ourselves through a series of symbols that are interpreted to form an idea or sensation. Our symbolic nature affects the way we think by giving each individual a unique experience through the same symbols. Sure we all have a general sense of what someone or something is trying to communicate to us but that doesn't mean that we all react the same way or even interpret the symbols the same way. Our individuality creates a personalized reaction because we all experienced different things in the past. No two people have experienced the same exact situations their entire lives. Even on a genetic level only twins are identical. All symbols are open to interpretation.

Perception is the way we see and understandthings using all our senses, experience, training and general knowledge.

When used in everyday conversation there often isn't a clear distinction between sensation and perception, but in fact these are two interconnected but very distinct actions or phenomena. Sensation comes from the actual physical signals sent out by observed events and received by various organs of the body light transmitted from a view to an observer's eye or the sound waves travelling from a person's yell to a hearer's inner ear, for example. In both of these cases, the actual sensation occurs when the light/sound waves contact the observer/hearer's eye/ear. Perception, on the other hand, is what the observer or hearer actually perceives after this physical event has taken place; it involves many other mechanisms of the body and the brain and thus can be much different from person to person. That is, the same sensory event (sight, sound, etc) might cause a very similar sensation for two equally-abled observers but lead to very different perceptions of that event based on how their body and mind process the sensation. Because no two people are going to have identical bodies or identical minds, it is highly unlikely that any two people will develop precisely the same set of perceptions from the same set of sensations.

Perception is defined as how you look at others and the world around you. Being able to select, organize and intercept information starts the perceptual process. Perception affects the way people communicate with others. An individual’s pattern of thinking can affect their perception of others. Most people communicate best with people of similar cultures.

The spillover effects that hit the consumer market eventually accelerate the process of positioning the product image in their minds.