How Do Thin Models Affect Women

Advertising is an over 200$ billion industry and according to Jean Kilbourne, people are exposed to over 3000 advertisements a day. Advertisements are everywhere so there is no escaping them; they are on TV, magazines, billboards, etc. These ads tell women and girls that what’s most important is how they look, and they surround us with the image of "ideal female beauty". However, this flawlessness cannot be achieved. It’s a look that’s been created through Photoshop, airbrushing, cosmetics, and computer retouching. There have been many studies done that have found a clear link between exposure to the thin ideal in the mass media to body dissatisfaction, thin ideal internalization, and eating disorders among women. Body dissatisfaction is negative thoughts that a person has about his or her own body. Thin ideal internalization is when a person believes that thinness is equivalent to attractiveness and will lead to positive life outcomes. Less than 5% of women actually have the body type that is shown of

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

The results of this study indicated a low effect size for all studies. The participants who were shown pictures in the media of thin models tended to think there was something wrong with their body weight. Other participants who viewed models who were overweight tended to have a positive outlook on their body image. Another study that was conducted by Han, 2003 looked at female Korean college students and the way in which media exposure affected the way they perceive body image. This experiment was conducted by using 42 college female college students who were exposed to images of thin models in magazine ads. After viewing the images for about 5 minutes the women were then asked to fill out a questionnaire. This questionnaire was built to see their indication on body dissatisfaction and eating disturbance based upon the pictures that were shown. Then an upward comparison was used to see whether they agreed or disagreed with the images of the models shown. As these results stated the females that were exposed to the pictures of the thin models showed a higher level of upward comparison then those who were not shown the models. Participants in the experimental group also perceived the thin models to be more practical than those who were participants of the control group. A second part of this experiment used 75 female college

The first one features thin models, the second one shows average-size models, and the third one shows no models. The authors try to prove that the exposure of thin ideal bodies in the media does negatively impacts young women’s body images. It was concluded that women that were exposed to thin ideal bodies resulted in a higher body-focused anxiety than those who are exposed to average-size models and no models. This article will be able to support my thesis because it shows the negative effects of exposure of thin ideal bodies to the female public and my thesis is about the negative impacts of ideal bodies exposure on self-esteem and self-image. This article will be used in the psychology section of the

In a cross–sectional survey, “Exposure to the mass media and weight concern among girls,” participants reported how often they need fashion magazines; it was proven that those who read fashion magazines were twice as likely to diet and three times as likely to try to lose weight, than infrequent readers. The evidence suggests that exposure to unrealistic and unhealthy body images can influence young children’s perceptions of their body and therefore cause body dissatisfaction and low self esteem. In a meta– analysis of 25 studies, “The effect of experimental presentation of thin media images on body dissatisfaction,” revealed that viewers were more negative after watching thin media images than after watching average sized or plus sized models. The authors were trying to explain to the reader that viewers are heavily affected by what they watch on television. A study by Katzmarzyk and Davis, “Thinness and body shape of playboy centerfolds from 1997 to 1998,” show that there was a massive decrease in models’ body weights and measurements, with 70% of women being underweight and greater than 75% of the women being 85% of their ideal body weight. This statistical evidence is presented in order to persuade the audience that the same women who are idolized by young children

In various outlets of media, the body type of long and thin has been praised as being superior to all other body types. A majority of celebrities are thin, and they are seen as attractive, glamorous, and overall beautiful in Western Culture. Due to the fact that individuals in Western Culture tend to look up to and admire celebrities, common people are given the standard of looking overly thin to be recognized as beautiful. This standard of beauty emphasizes an unhealthy weight as ideal beauty in Western Culture.

Many studies have been based on the concerning effects of media portrayals of beauty and body images on women. Yamammiya et al. (2005) write that research on media images show around 94% of the female characters shown on television are thinner than the average American woman. Moreover, these characteristics of

“To be happy and successful, you must be thin,” is a message women are given at a very young age (Society and Eating Disorders). In fact, eating disorders are still continuously growing because of the value society places on being thin. There are many influences in society that pressures females to strive for the “ideal” figure. According to Sheldon’s research on, “Pressure to be Perfect: Influences on College Students’ Body Esteem,” the ideal figure of an average female portrayed in the media is 5’11” and 120 pounds. In reality, the average American woman weighs 140 pounds at 5’4”. The societal pressures come from television shows, diet commercials, social media, peers, magazines and models. However, most females do not take into account of the beauty photo-shop and airbrushing. This ongoing issue is to always be a concern because of the increase in eating disorders.

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

Then in the 1950's, more voluptuous figures were the ideal. Since that time the ideal body shape for women has become more and more slender (Borzekowski, Robinson, & Killen, 2000). Unfortunately, for many people the ideal thin body is nearly impossible to achieve. This makes women feel dissatisfied with their appearance. Hence the beginning of a negative body image. Recently, researchers have become concerned with the question of how and to what degree advertising involving thin and attractive women is related with chronic dieting, body dissatisfaction, and eating disorders in American females (Stephens & Hill, 1994). The esteemed attention that female thinness culminates began in the United States back in the 1950's (Garner, Garfinkel, & Thompson, 1980). During the last three decades, pageant contestants, fashion models, and famous actresses have grown steadily thinner (Lake, Sweeney, & Wagner, 1999). Twenty years ago the average fashion model weighed only 8 percent less than the average women. Today the average model weighs 23 percent less than the average woman (Dunn, 1992). Surprisingly, as the body standard has continued to thin, the average weight of American women has actually risen. In 1950, mannequins closely resembled the average measurements of a woman. The average hip measurement of mannequins and women was 34 inches. By 1990, the average hip measurement was 37 inches for an average woman, while the average mannequin hip measured only 31 inches

In his article, Sheldon referenced many articles that reported how the exposure to thin models in magazines can lower self-esteem and body satisfaction significantly. The authors of the referenced articles found that women who believe they do not have an ideal or thin body tend to be disappointed, and will work hard to achieve the ideal body to be “accepted” into society. This is caused through the media such as magazines and television as the people in those media can be used as a reference point to make unfavorable comparisons between the viewers and the person they are comparing. Through a body image survey made in 1997, researchers (as cited in Sheldon, 2010) found that 43% of them felt insecure about their body when they see very thin or muscular models. About half of women who were surveyed wanted to lose weight in order to look similar to the

The media have constructed attractiveness for a long time many sociocultural standards of beauty and. Especially women’s body images have been a primary concern because the value of women has been measured how they look like. How women have similar body traits with the modern female body images has been a significant and essential issue, historically. The sociocultural standards of beauty which have been created by the greed of the media have dire impacts on young females. The current beauty level of the female body image in the media is thinness. In fact, the preferred female body images have been changed through the media. Throughout history, sometimes skinny women’s body images were loved, and sometimes over weighted women’s body images were preferred. Whenever the media have dictated the ideal female

portray certain standard of women. Thin models and actresses appear to be the standardin today’s media, ever-present on television, and in magazines, movies,and Internet sites. Advertisements targetingyoung women feature thin and beautiful models in desirable circumstances in order to sell clothing, accessories, and other products. There is a mediated body image in present-day culture, and it is characterized by bodies that are extremely thin. By placing photo-shopped and computer-enhanced models in advertisements, society has built up impossible standards of beauty, which has led to feelings of inadequacy among

I do strongly believe that media obsesses with female thinness. I feel this because every time you look at a commercial you see an ad for a fad-diet with a woman as the spokes person or testimonial. Or you look at a magazine as you wait in line at the grocery store and the front page is of Jessica Simpson in her bathing suite paying extra attention to the cellulite indentures in her thighs. If you listen to the radio you may even hear how Kim Kardashian-West has gotten liposuction. I truly believe that the media has a negative connotation for the female body.

There is no doubt that Western women are subject to a great deal of pressure to conform to the thin ideal of feminine beauty. As a result, many experience body dissatisfaction in the form of weight concern, and a sizeable majority will actively seek to reduce their weight. Current sociocultural theory offers the most robust theoretical framework for understanding body dissatisfaction, contending that the thin ideal is created and reinforced by a number of social influences. Among these, the mass media have been identified as the most pervasive and the most powerful. (649)