How Does Arrington Meet Consumer Needs

A popular technique in the advertising world is “doublespeak.” Lutz explains that “advertisers try to wrap their claims in language that sounds concrete, specific, and objective when in fact the language of advertising is anything but” (133). This type of language essentially states the obvious while sounding seemingly unique which is exploitative to the consumers. The use of rhetorical questions and sweet words that get the audience ready for the sales pitch are a part of “doublespeak.” In this strategy, the advertisers do not go into depth about the products and continue to make general claims that make consumers think that the product is special. Unfinished words, also a part of “doublespeak”, leaves it up to the audience to assume and finish

First, the author utilizes strategies from the rhetorical triangle to create a stronger argument about how the company MagnaSoles convinces customers to buy their product using scientific research. The text includes ethos to point out how marketing strategies establish the credibility of various speakers within the text. It includes a thought from Dr. Arthur Bluni who is “[…]the pseudoscientist who developed the product for Massillon-based Integrated Products.” By appealing to credibility, companies attract the consumers attention and convince them to buy this product. The author uses logos to describe why customers should buy MagnaSoles. “[...] features more than 200 isometrically aligned Contour Points,” states Dr. Arthur Bluni. This quote describes how the company convinces people to buy this product with the use of scientific research, which makes customers feel that the product will be effective. The use of the rhetorical triangle helps demonstrate how the author’s use of ethos and logos mocks consumers for falling for buying this product.

First, the author utilizes strategies from the rhetorical triangle to create a stronger argument about how the company of MagnaSoles convinces customers to buy this product using scientific research. The text includes ethos to point out how marketing strategies establish the credibility of various speakers within the text. The author includes a thought from Dr. Arthur Bluni who is “[…]the pseudoscientist who developed the product for Massillon-based Integrated Products.” By appealing to credibility, companies attract the consumers attention and convince them to buy this product. The author uses logos to describe why customers should buy MagnaSoles. “[...] features more than 200 isometrically aligned Contour Points,” states Dr. Arthur Bluni. This quote describes how the company convinces people to buy this product with the use of scientific research, which makes customers feel that the product will be effective. The use of the rhetorical triangle helps demonstrate how the

The truth is that as consumers we are prone to being taken advantage of and more specifically, ripped off. How this occurs is quite simple. It is the technique of persuasion that forces people to do things, believe things and in this case purchase things that are not necessary. Tactics to persuade people can range from rhetoric devices to the structure of the message itself. Rhetoric devices, such as logos and pathos, and the structure of the message come together to ultimately persuade people to buy into things that they normally wouldn’t buy. Pathos appeals to emotion and logos describes the idea of logical reasoning. Then comes the structure of the message itself which enhances an idea to its full potential. The main purpose of these techniques in literature is to serve as writing strategies to convey an idea in words. Two examples of authors utilizing writing strategies to persuade readers that stores and advertisers manipulate shoppers take place in “The Science of Shopping” by Malcolm Gladwell and “Attention, Shoppers: Store Is Tracking Your Cell” by Clifford and Hardy. The author of “Attention Shoppers” uses the writing strategies of pathos, logos and the structure of the writing better than the author of “The Science of Shopping” to persuade readers that stores and advertisers are manipulating shoppers.

Advertising is all around us. Companies of all sorts rely heavily on internet, television, print, and various other types of media outlets as means to reach their audience. Advertising aims to bring in more customers and thereby, more profit. All of this is complicated by the fact that, out of the vast number of products and services available, companies want to prove that theirs are the best. From this is born the tricky and unique language of advertising. In their respective articles, With These Words, I Can Sell You Anything and The Language of Advertising, both William Lutz and Charles A. O’Neill discuss popular ploys used by marketing advertisers to rope in the most customers. Lutz takes a

The Onion’s satirical article uses several satirical elements in order to sell their brand new, revolutionary product: Magnasoles shoe inserts. Using Magnasoles as an example, The Onion imitates the way to which major companies attract and convince gullible customers to purchase their products. By using a sarcastic tone throughout, it opens the reader to the tactics that companies will use in order to gain customers. The passage also can be seen as appealing to authority by using “doctors” who have recommended the product and fake scientific jargon. Together, these devices combined with the authors use of fictional ethos and logos fool consumers into falling play into marketing ploys.

In the article, written by the Onion, it drastically exaggerated the products towards customers with sarcasm, unrealistic data, and humor to elaborate the consistency of advertisers assuming low intelligence of the customers. Marketing is known for its broad way of advertising their products with realistic positive statistics. Bright ways to emphasize the item will be stereotypical motives to draw towards a specific crowd if needed to. Marketing categories is known for trying to bring in all kinds of relevance to their product. However, there is such a thing as crossing the line by subtly implying to the audience to buy this product. The Onion does this by showing bluntly satire motives as a fake company trying to sell the product of a shoe sole to the point it has been established as a joke in a series way. They throw in a shade of puns to draw the corney lovers. Sarcasm to remind the article is fake. As well the fact of hoaxed evidence.

In this article released from The Onion the writer uses satirical strategies such as sarcasm, humor, and mockery to show how easily customers fall into the outrageous claims made by marketers.

In the article” The mock Press Release: By the Onion”, products are marketed to consumers by elaborating humor and mocking diction in order to expose the methods used by companies to sell their product even if the claims were false. Companies will try to do anything to get the buyers money. In causation of that the customers see it as the companies being desperate yet they still purchase the product. The Onion, uses satire to grab the attention of the most gullible customer. Not only do they use satire they also implement scientific words most humans don't understand which makes the product sound amazing.

Companies have many ways that they persuade their consumers to buy their products. They use concrete facts to appeal to and persuade their buyers into buying their products. How they present their information is vital to grab buyer's attention. In this essay, the writers are mocking advertisements in a humorous way through a fake product called MagnaSoles that they are selling to people with sore feet. They use many rhetorical devices to achieve this goal.

How would you feel if you used trickery to persuade someone on your argument or ideas? For me it would feel very unpleasing and i would feel a bit of guilt because having to use it for some what an untruthful statement. It's kinda just like soccer say perhaps you dive or pretend to get hurt by a player just to get a penalty, sometimes you just have to do it just so you can win the game. This is a problem because this method is very untruthful or say perhaps very unfair. It is a very cheap way to go through the plan but it gets the job done. If you don't use artifice you are very likely to not succeed in the campaign or process that you are in. Artifice is an essential skill to learn and with the skill you will come out with great results.

Nowadays the general public is fooled by the government and big companies through the art of artifice. Artifice is the art of deception, and in our consumer culture today, CEO and the higher ups use this art to sell their product and earn revenue. In the excerpt by Chris Hedges, talks about the political leaders who using deception to advertise and market their beliefs or products to give the audience a sense of faux intimacy. Though some might find this art quiet foul, I find it to be very interesting how the use of artifice can manipulate people to buy their business. The excerpt teaches that in a consumer culture, to sell a product, you will need to have mastered the art of deception, create a well thought out narrative to be able to sufficiently sell or succeed in the consumer culture of today.

In the business competition, companies place advertisements with a vested interest in intriguing consumers to buy their product in order to gain profit. In the November 2014 issue of Game&Fish, Yeti's advertisement is placed to influence outdoorsmen to purchase its cooler. In this advertisement, Yeti uses specific word choice, imagery, and placement as propaganda tactics to increase the demand for its cooler.

1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics

Moreover, the products were developed based on what the company believed the consumers wanted (O’Neill 2010). The group completely forgot one of the keys of success of every company, the customers and their needs.