How Does Culture Impact on the Planning and Carrying out of International Strategy and Negotiations

1733 WordsFeb 17, 20187 Pages
How does culture impact on the planning and carrying out of international strategy and negotiations. The main motive of this essay is to see how culture impact on plan and implementation of international strategy and negotiations in business world. The essay consist of concept of culture in broad sense. Then the paper present a short overview of Hofstede’s culture framework. The type of culture is broadly classified and majorly distributed into two section namely corporate and national. International strategy is defined in brief and mode of different strategy is also touched, then the paper take a brief presentation of cultural impact both corporate as well as national on formulation as well as implementation of international strategy. There are few example given to show the same. The example are given by me on my personal observation of two multinational corporation I have worked for. Then negotiation is defined. It is then divided into two types and two forms. Hofstede’s cultural frame work is also used to differentiate people and their behavior. The impact of national culture is then applied on international negotiation. Few example are given to strength the argument. At the end of this paper we conclude what effect culture has on strategy and negotiation with this changing world and limiting distance. Culture The definition of culture is very diverse and hard. To put it in words we can state that culture is a code of attribute, values and norms. The way of

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