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How Does Durden Create Identity In Fight Club

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Fight Club was a movie created to have a plethora of ideas regarding societies’ views on ideal men, social anarchy, poor health care and consumerism. However, the movies main idea regarding consumerism is that consumerism is a sickness stripping people, mainly men, of their identity, sanity and empathy. Throughout the movie there are countless examples with the main character and his followers who are willing it give their lives for a new identity out of consumerism. This is strongly seen with the main character Tyler Durden who reinvents himself into two people. One identity Durden creates is how appears naturally, which is someone tiny, and who works for a consumer society. The other identity is someone who is more sexually attractive, stronger …show more content…

These men that show up are men from all walks of life in the consumer society and this is seen emphasized more toward the end of the movie with all the different men who “serve” Durden for his end goal. Fight club in essence helps create an identity to fight off consumerism and this is seen when the owner of the restaurant, where the first fight club was hosted, comes down to the basement. The owner asked, “how much money's getting for this”, and Tyler respond “free to all.”(Fight Club Final Script) After this short conversation Tyler being to fight the owner and he wins. Thus, this is the moment is the physical embodiment of consumerism identity being fought …show more content…

Before the two different identities collided both were set up as unsympathetic with others. The first identity didn’t even care for others at the support groups who were truly suffering physically or biologically. He was territorial when it came to Marla appearing at the support groups instead of trying to relate that she might have the same issues that he does. Then the second identity feels the need to torture others in the consumer society by inserting porn into movies or peeing in soups. These identity’s have no moralities when it came to others in the consumer society. Only till the end of the movie did each of these identities tries to begin to do a bit more good than bad. The first identity begins to feel more sympathetic when a man he knew dies. Also a notable change in the first identity is that he tries to save Marla from himself. While the second identity clears out people from the buildings’ that he is going to blow up, but could care less of the death of bob, who is a member of his team. This implies that anyone else who dies from this project will get no sympathy from the second identity. Thus, in the movie the lack of empathy is an effect of

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