How Does Jean Kilbourne Make Negative Images Of Women

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

In Jean Kilbourne’s essay, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, she paints a picture of repression, abuse, and objectification of women. Kilbourne gives an eye-opening view to the way American advertisers portray women and girls. Throughout the essay she has images that depict women in compromising poses. These images are examples of how often we see women in dehumanizing positions in advertisements and how desensitized we have become. Kilbourne implores us to take the media more seriously. She is putting a microscope on society and showing that the objectification of women is acceptable.

Today's media is increasingly pornographic, and the notion that 'sex sells' has infiltrated the advertising of virtually all products and services. Both men and women are sexualized in contemporary media, but the extent to which women are sexualized is far greater that men are. Jean Kilbourne states in her talk, The Dangerous Ways Ads See Women, "There are stereotypes that harm men, of course, but they tend to be less personal, less related to the body." The stereotypes that drive the portrayal of women in the media lead to the repeated objectification, particularly sexual objectification,

In “Two Ways a Woman Can get Hurt: Advertising and Violence,” the author Jean Kilbourne describes how advertising and violence is a big problem for women. Although her piece is a little scrambled, she tries to organize it with different types of advertisement. Women are seen as sex objects when it comes to advertising name brand products. Corporate representatives justify selling and marketing for a product by how a woman looks. Kilbourne explains how the media is a big influence on how men perceive women. Kilbourne tries to prove her point by bashing on advertising agencies and their motives to successfully sell a product. Kilbourne’s affirmation towards advertisements leaves you no doubt that she is against them.

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a “male” and a “female.” One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspect

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack

Throughout Virgil 's The Aeneid, Aeneas conflicts between pietas and furor, in which several female characters influence his transition into the Roman leader whose virtue seeks duty towards the gods, family, and empire. In this epic, major woman roles such as Dido and Juno demonstrate raging qualities of furor that clash with Aeneas’ founding of Rome. These foil characters ravage Aeneas’ identity throughout his journey, and underline the misogynistic cultural views of Virgil’s era. However, this paper will reflect not the general representation of a cynical outlook on women, but will demonstrate how minor characters, Creusa and Lavinia, serve as the women who define and guide Aeneas ' masculinity and direct him towards Rome by ensuring his pietas. Creusa and Lavinia play a vital role in embodying the concept of Roman masculinity through the performance of their ethnicities and gender. Ethnicity and gender will be used to describe them as allies of the Roman empire through their share of culture, lineage, and the set of cultural expectations applied to their biological roles. Aeneas’ two wives are at the counter ends of his mission. Thus, their identities are constructed as complements to support the opportunity of ethnic unity in Rome. Creusa and Lavinia help Aeneas understand how his relative power relates to him and his community by demonstrating the positive effects of cost and human suffering that further establishes achievements. Therefore, they elucidate how the order

Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt':

When Gwendolen and Cecily first meet they believe that they will be great friends. Once they figure out that they are engaged to the same person, they no longer want to be friends. After Jack and Algernon tell the girls their real names, the girls call each other “sister” and makeup. This reinforces the stereotype that women are mercurial and quick to change their minds over trivial things. During this time, women often changed their mind many times over little things like tablecloths or plates. Another time when Gwendolen and Cecily reinforce stereotypes, is after Jack and Algernon tell Gwendolen and Cecily that they lied about their names, the girls have the power to decide whether or not they want to forgive the guys. Gwendolen and

Women everywhere are told countless numbers of times how they should think, look and act; now it is time for women to break free of those expectations. Throughout American history women have been viewed as the weaker and submissive gender. Situations have gotten better since the earlier times of history, but there is still a lot of room for improvement. Society must improve the way that women are featured in media for both men and women to be seen as equal in their abilities. The negative representation of women in media is problematic for both men and women because women are not shown in positions of leadership and media outlets present unrealistic expectations of body image. In order to fix these issues in media, Congress must change

According to Wolfs statement, images reveal the way that culture idealizes women; these idealizations then become the standards by which women judge themselves and others. Since then, advertising has developed into something much more powerful, cultured and widespread than we have ever seen it to be. Women’s appearances suggest a nation's view of gender types in constitutional matters and mainly in the culture of the period. Unfortunately gender roles are idealized excessively, more than it has in the past, due to our advanced tech-generated nation. The human race, young girls and boys, men and women are all reconstructed in through this toxic world of advertising. Their roles and identities as male and female are dismantled. It is destroying

     Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same, though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker into the role of the liberated woman making her own way in the world.