How Does Media Influence Body Image?

In our society, we tell little girls to love and to be true to oneself. As they grow up, this message begins to disappear because our culture contradicts this idea. As girls enter the world, they are already confined with how the media set unrealistic standards for the female population. This leads girls to harm their own body, including eating disorders such as bulimia, and anorexia. The most prominent cause of these acts is advertisements. Advertisements are everywhere and they have the power to promote, sell, encourage, and give unrealistic ideals of the common people. Advertisements and media images have a negative effect on the way women view their body image which leads to self-harm.

Body image has changed throughout the years. The feeling that you have to have this perfect body has grown. Body image is an issue in today’s society especially through the media outlets.

Body image is an important concept in many adolescent and young adult minds. To have a positive body image is to know that you are beautiful. To be beautiful is to reach the standards of beauty in society. However, society is constantly changing those standards as time goes by. Many young men and women strive to reach the positive, even if it means their health, money, and mind. They have the media, such as magazines to thank for these wonderful standards.

A body image is a subjective combination of all the thoughts, emotions, and judgments that an individual may perceive about his or her own body. Each individual has a unique perception of his or her own body. This image is strongly influenced and often times skewed due to the increasing pressure created from outside, societal factors. With a world that is continuously creating new forms of social media and entertainment, individuals are constantly exposed to images that supposedly define bodily perfection and are then expected to resemble these images in order to fit in and/or please society. The expectations that have been put in place by society has created unwanted pressure on individuals who feel as if they need to resemble these images to get society’s approval.

Over time, the perfect body image has changed in many ways. This is very evident in the female sex, especially through media. “Americans spend about 68 hours per week exposed to various forms of media” (US Census Bureau 2009). This media exposure through outlets such as t.v., radio, music videos, movies, and the internet, all influence the way people think about gender. The media influence is very evident in the way people view women and think about women in different cultures. Media influence on women creates negative viewpoints with how women view themselves and even how men view themselves, in turn making it hard to break certain beliefs and stereotypes instilled on society.

Today in modern society, we are driven by social forces. Not only do we strive for human approval and companionship, we also thrive on social media. The media plays such a pivotal role in what we buy, eat, wear, etc. that we are conditioning ourselves to fit the mold for the “perfect” or “ideal” body type. This social construct has been a pressing issue for many years regarding the female physique, but not as much has been said on behalf of men. When confronted with appearance based advertisements, men are more likely to experience muscle dissatisfaction, weight disparities, and anger and/or anxiety toward showing their body in public. This paper will address these facets of the media’s effect on male body image as well as presenting what has been done to address this quietly debilitating issue.

Body image by definition is an individual 's concept of his or her own body. It’s how they see themselves and think others see them as well. Everyone has a body image where it is good or bad but more and more we are seeing body image issues lead into disorders. Our body images are often influenced by the people we care about, people we aspire to be and people we want to impress. All too often the people we want to be are photoshopped, thin and “beautiful” and utterly unattainable. And the people we want to impress are the bullies that tell us we will never be good enough for them. I think stopping the problem of Body image issues needs to start at home when your children are young.

The media has distorted people’s views on the way they look at their own body image. The media has shown what their ideal body type is, while leaving people to feel as if the average weight is not good enough. (Cardosi, 2006) We live in a world where people feel as if having zero body fat is the idea body type to have. Pictures of models for clothing stores, bathing suits, lingerie etc. all exhibit to this to be true. Body image is perceived to be negatively influenced by the media and the way that the media displays their models. Parents, teachers, adolescence and even children all find themselves to be comparing themselves based on what the media exposes. (Levine & Murnen, 2009)

Body image may be viewed as the way people see themselves and even imagine how they make look based off how they may feel about themselves. Yet it could also be viewed as the way other people see you. Body image, in medicine and psychology refers to a person 's emotional attitudes, beliefs and views of their own body (Positive and Negative Body Image). According to Positive and Negative Body Image, a negative body image develops when a person feels his or her body does not amount up to family, social, or media standards. Many people feel as if they don’t measure up to the belief of others. People who have accepted the way they look often feel good about their image and would be considered to have a positive body image. One’s appearance may not be measure up to how their family expects it to be or how it is perceived to be in the media, but once people learn accept and be proud of the way they look they’ll be better off in the long run. When a person is measured against the standards of the beauty seen frequently in the media and it doesn’t compare to how they feel about themselves it become discouraging. Having said that, long-lasting negative body image can affect both your mental and physical health which could lead to eating disorders down the road.

Whether you’re male or female, in today’s world image is everything. More often than not, someone can relate to either being bullied for being different or having had an issue with body shaming. We’ve all experience a degree of it somehow or another. I for one remember many girls in high school wanting to be Becky with the good hair. I remember them always wanting to change a feature of their body, whether it be hair color or weight, including myself. But it always boiled down to self-confidence and self-love.

“For in dreams [children] enter a world that is entirely [their] own. Let them swim in the deepest ocean or glide over the highest cloud.”-Albus Dumbledore, Harry Potter and the Prisoner of Azkaban

Often, people of all ages, race, and gender catch themselves gazing into mirrors for hours, blaming themselves for the way they look, not realizing that the media is actually the one to blame for many people’s body image. Body image is the way people see themselves, or how they assume other people see them. It is not likely to see a plus sized model in a magazine or a model on the runway with blemishes on her face. A person’s negative perception of their own body is not because they think it is wrong to look and be healthy; it is because the media is telling them that being a size 2 with flawless skin is healthy and beautiful.

Over the years a debate over who is to blame over the decline in how girls perceive themselves has arisen. With Photoshop being the societal norm concerning the media, it has become difficult for many to understand where the line between real and near impossible standards lies. Youths see an image edited to “perfection” and strive to reach the standards that they imagine due to the images displayed on magazines, television and social media. From Disney to magazines like Vogue the mass media bombards audiences with fake beauty that they, as normal people, will never be able to achieve. The mass media is responsible for causing the rise in the number of people with a poor body image, eating disorders, and cosmetic surgeries.

Today we live in a society that manipulates the way we view ourselves. Many women struggle with their body image because we are constantly being overwhelmed with the idea of being a size zero. It is not realistic to base your feelings of self-worth and self-image on the models in ads and magazines. Lets face it; it is nearly impossible to find a woman who is confident in her own skin. All women have flaws and learning to love yourself for who you are is difficult when things are being falsely advertised to you about what the “perfect” body image is exactly. Body image by definition is a “subjective picture of one’s own physical appearance established both by self-observation and by noting the reactions of others” (Webster 2016). One well known example of the effect media has on women is through the 2014 Victoria’s Secret: The Perfect Body campaign that caught a lot

There is a certain point in life that we become aware of our bodies and how others view them. The way we view our bodies, as individuals, can either help or hurt our self-esteem. Body image can be a very hard battle for anyone to fight; there is a tremendous amount of pressure put on mostly young women to match the “ideal” body type. What I want to know is, how can we overcome the stereotypes and standards set by the society we live in today?