How Does Media Shape Standards Of Beauty

Fair skin, long hair, light colored eyes, and thin bodies, all categories under the European ideal of beauty. While women who have these features are, of course, beautiful, the media and modeling industry have molded these ideals into the ultimate standard to compare the beauty of millions of women across the world. Whether consumers are flipping through channels on TV or pages of a magazine, European beauty standards are emulated in the actors and models the media cast, and with the rise of social media, these ideals have only become more prevalent. The use of these standards may seem harmless; however, Eurocentric beauty ideals have had devastating effects on both the women who do and do not fit within Eurocentric beauty standards.

This power has allowed the creation of new standards for women who are expected to be in perfect in every way and do everything to reach the established standards, even if it means putting their life at risk in order to meet the “ideal” body or face. Being exposed to these models flaunting their perfect bodies millions of women suffer from insecurities and low self-esteem. In the article Reconstructing the Ideal Body Image in Teen Fashion Magazines the writers Malachowski and Myers state that “Magazines are particularly influential because they target an audience in which disordered eating is most common, and display models that are thinner than 98% of American women” (2). Studies show that the most affected by these ideals are girls and teenagers, which is sad because they only care about looking like models in orders to be considered beautiful or just to be part of certain group. In the article No model for girls Fiona Bawdon states that “In a study of 3,200 young women carried out in February this year by Girlguiding UK, over half of 16- to 25-year-olds said the media showed in magazines or fashion advertisements made them feel that "being pretty and thin" was the "most important thing". This proves how the media and The Fashion Industry guide and shape the concept that society has about beauty

The portrayal of beauty is shaped in such a way that it caused harm to those men and women who idealize the way the media has portrayed beauty. There are tremendous influences of the media that causes an individual harm. Beauty comes with hazards because of the society nowadays and the role it plays of how women view themselves. Also, there are many disadvantages when people follow up with the way media portrays beauty. In today’s society the concept of beauty causes both psychological and physical pain to men and women.

For centuries, women have found it to be difficult to live up and be the standard “runaway model”. Women have the pressure to fit in to be considered beautiful since ads and media have distorted society in how they view and evaluate beauty. The false representation of models in the beauty commercials have made women want to replicate them even though they don’t know what’s behind the editing. Even though this is a huge matter, companies did not stand back but instead made more commercials that self-degrade women constantly, except one. The Dove Evolution Commercial- “Campaign for Real Beauty” focuses on the way they change women sending a strong message to women about beauty and what it really

Beauty standards in the media are one of many reasons feeding and eating disorders are a rising problem. The unrealistic body types of being extremely thin, in pop culture, are influential factors for many teens, especially teen girls. According to the Diagnostic Statistical Manual of Mental Disorders, fifth edition (DSM-5), anorexia nervosa is a “restriction of energy intake, intense fear of gaining weight, and a disturbance in the perception of one’s body size” (American Psychiatric Association, 2013). Individuals diagnosed with anorexia tend to place a high value on their shape and weight, which can interfere with their daily lives. Individuals diagnosed tend to view of their body shape in a distorted representation. The motivation to become

Moreover, as Richins (1991) reports, women always make social comparisons between the advertising models and themselves. As a result, advertising images create negative affect and increases women’s dissatisfaction with their own appearance. Since those images are edited through the consistent usage of digital technology, these idealized images do not portray women in a healthy manner. Indeed, these enhanced images would give these young girls the impression that they need to be ‘perfect’, just like these ‘fake’ images. According to Reist in ABC’s Gruen Session (2010), ‘young women get the message that they need to be thin, hot and sexy just to be acceptable’ in this society. Therefore, by generating the wrong perception of real beauty, the responsibility is pushed to the marketers, as they portray women with this stereotypical body type as acceptable. In addition, as the brand, Dove’s tagline in its advertisement - What happened to the ‘real beauty’? (Reist, 2010), marketers need not market their products in manners portraying women as airheads. Consequently, marketers gave most consumers viewing the advertisement, the wrong impression that

Beauty standards are an extremely critical issue facing young women today across the country. Beauty standards are changing the way we perceive ourselves. Beauty standards change the way we dress, our make-up, our hair, and our size. We think about what others will think based on how we look. In the morning, while getting dressed, we may say to ourselves, “What will they think?” or “Is this shirt too tight? Too loose?” We wonder if our hair is the right color, or if our teeth are white enough, and the largest standard of all, if we are skinny enough. In a short clip, “Beauty Standards Around the World,” created by Buzzfeed (2014) shows how each country defines beauty. Buzzfeed uses the rhetorical appeals of pathos and logos to effectively convince the viewers that society is manipulating women’s perception of beauty. A young girl sent out a photo with no make-up on and her hair pulled back to photo shop experts around the world. The results were upsetting.

In this written piece I will discover the topics of how the beauty media promotion has an impact and result on the appearance of women today and how this can effect someone’s confidence and self-esteem and showing what beautiful is now classed as in today’s beauty world. How this can result in how someone perceives themselves to be and how the media has a big influence on our young adults today how it has influenced people to change their face & body by range of different cosmetic surgery, The effects it can have on the human mind & body According to The Effects of the Media on Body Image: A Meta-Analysis Amanda J. Holmstrom Pages 196-217 | Published online: 07 Jun 2010.

The modern beauty standard has become an increasingly important issue because people have the freedom to decide, but the media largely influenced these choices on about beauty standard. Our advance of technology helps communicate with each other, but people are not fully aware of the influence of media. That is a major problem. The media broadcast images of beauty to control people consciously. Technological advance helps people to reach the information quickly and cumulatively, but media not always making people feel good about themselves. Most of the people experience powerless when a society values youth and beauty because it is impossible to meet beauty standard. People bombarded by images of men and women who are thin, beautiful, and youthful. This norm is slowly taking away an individual’s freedom of self-expression and consequently lose sense of self-worth. Camille Paglia, an academic and social critic who earned her PhD at Yale University, uses her artistic sensibility to argue that the current trend of plastic surgery leads to ethical issues, such as narcissism, sexism, and racism in “The Pitfall of Plastic Surgery”. Meanwhile, Daniel Akst, New York born journalist, claims that the attitudes of the typical American’s carelessness about their outfit and physical beauty in “What Meets the Eye”. Both authors define the beauty standard that created by the media and claim the issue of how the media set up the wrong beauty standard for audience; it is unattainable for

Beauty standards are portrayed everywhere: on magazines, social media, ads, commercials, and even flaunted among peers. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. Women are constantly “penalized for not being beautiful and at the same time are stigmatized, even pathologized, for not feeling beautiful, for having low self-esteem, for engaging in behaviors like dieting and excessive exercising, or for having eating disorders” (Johnston and Taylor 954). Beauty standards are unrealistic and unhealthy to pursue, and misinforms the public on what true beauty is. While not all beauty image ideals promote negative feelings and dissatisfaction, many believe that the negative effects far outweighs any positive effects.

Each presentation will relate to each other by symbolism of a mirror and our definition of reflection and perspective and by tying parallels from snow white into their work. Individual presentations include defining beauty standards, the impact on women’s body image and self-image, women’s beauty standards in the media, and evaluating how women go about trying to meet these standards.

The media have constructed attractiveness for a long time many sociocultural standards of beauty and. Especially women’s body images have been a primary concern because the value of women has been measured how they look like. How women have similar body traits with the modern female body images has been a significant and essential issue, historically. The sociocultural standards of beauty which have been created by the greed of the media have dire impacts on young females. The current beauty level of the female body image in the media is thinness. In fact, the preferred female body images have been changed through the media. Throughout history, sometimes skinny women’s body images were loved, and sometimes over weighted women’s body images were preferred. Whenever the media have dictated the ideal female

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

Everyone has a different view of what is beautiful. Why are we never happy with how we look? Why are we so quick to compare ourselves to others? The simple answer to these questions is: Media. The media is constantly showing images of what is considered beautiful. These images greatly affect society and often impact the way people view themselves. Most of these images are unrealistic, and send unhealthy expectations to women; however most women are willing to do anything they can to achieve this look. In recent times, the notion of thin at all costs defines our culture. The media builds the idea of distorted body images, creating a belief that beauty is achieved through body weight.

Many young women in today’s society struggle with confidence and their body image. This is a huge problem in society and many people have spoken out against the influence of media on women’s body image. However, it continues to be a major problem and more can always be done to raise awareness about societies unrealistic expectations for women’s beauty. Dove’s Choose Beautiful campaign was started to promote the self-esteem of women and encourage them to see their beauty, however there are some criticisms, including the company using this campaign to increase their sales. Dove is selling a product with the expectation that confident, beautiful women will purchase it, however people still have the ability to resist the ad industry.