How Does Media Systems Shape The Development Of Media Relevant Company

Mass media is the technology through which people communicate. As the society changes, various aspects change including mass media communication. Traditionally, people used to communicate using various means like sending messengers. However, the way people send and receive messages has changed in the last century and the process has improved. (Turner, 2015). One can identify that various communities have changed communication techniques because of the options available. The purpose of this paper is to discuss the mass media development in the last century.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

As of the end of December 2013, the users in China had risen to 618 million with the social network usage rate, which includes blogs and personal spaces, standing at 70.7%. The duo also show that these sites had become the main channel through which people gleaned information; in addition, they suggest that Chinese social network sites differed from similar sites in other countries where Facebook held the lion’s share of the market; by contrast, the ranking in China is Qzone (50%), Renren (37%), Sina (36.6%), 51com (27.1%) and Kaixin

According to the Pew Research Survey, usage of Internet by adults rose from 14% to 85%, which is certainly one of the variables of the world’s development, globalization and integration. Nowadays, we are so connected that everyone has a chance to make a personal brand through the use of mediums that are accessible to basically everyone who has a connection to the Internet, and certain electronic gadgets or a computer device (e.g. tablets, laptops, smartphones etc.). We seem to be investing a lot of time into social media interaction, staying up to date and keeping the information flow, without seeing the over-shadowing of positive sides of social media by its negative consequences. (Bessenoff, 2006)

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

The relationship between the media and professional athletes has become an interesting topic over the last couple of years. Ever since former Seattle Seahawks running back Marshawn Lynch refused to talk to the media during Super Bowl XLVIII, many people have become intrigued with what athletes have to say to the media. There are many people, including athletes, who believe that treating the media poorly is a funny thing to do. This has led to many members of the media coming back against athletes in defense of their colleagues who have been humiliated by athletes.

The power of media in our modern world is undeniable. Media plays a role in virtually every person’s life, whether small or integral to their everyday routine. Consequently, media has impacted every realm of modern life—even religion. Although there are many contemporary factors that are influential in shaping the future of religion in America, the role of media is the most important to consider, not only because of its effect on religious practices, but because of its function in pluralism.

First of all ,media can be defined as the means of communications and interactions that reach large numbers of people including internet sites, television, newspapers, radio and mobiles. Let alone, media is very significant for many branches overwhelming healthy and medical field. The importance of media can be pertaining to the following reasons : A- Firstly ,It gets your message across to a wider audience through the great number of mediums including T.V , newspapers and radio which help us to convey our message quickly and achieve our aims.

In the first lecture on representation of crime and justice, the main forms and contents of media were discussed in relation to crime. The meaning of media, in a nutshell, is the tools and technologies of communication. However, media can also be identified as the institution of mass communication and the forms of “media,” newspaper, television and radio are the force that creates media content that is viewed and consumed by a large audience locally and globally. Media according to Marshall McLuhan is any technology that “creates extensions of the human body and senses.” The development of the three stages of media and communication including the written word, the printing press and the telegraph, revolutionized the ways people convey messages and ideas to the public. Particularly the printing press and the telegraph primarily focused on the reproduction and distribution of information for larger audiences and instantaneous exchange of information across a vast area.

This paper sets to vividly outline the tremendous innovation that the media has seen over the years. It explains the advantages and the disadvantages that can be derived from these innovations. It brings forward the fact that media innovations have a close relationship with process, product, paradigmatic, position and social innovation. Innovation involves a vast degree of novelty as can be seen from this paper. It also explains important impacts of innovations in the social media; opportunities available in the market and behavior of the users, company strategy, vision and leadership, structure of organizations, resources and capacity, technology, industry norms, regulation and lastly, culture and creativity among others.

(Rich Gordon, 2003)Convergence of media tactics do not require the merger of media ownership, it usually refers to the full cooperation in content and marketing between television, newspapers, films, networks and other media under different ownership systems. With the combination of new and old media, each individual media platform can publish information in a variety of directions to gain more public participation. WeChat is a new media platform, the convergence between traditional media and WeChat is in order to broaden the channels of communication and swam with the tide. The traditional media such as newspapers or radio or television, often is one-way with

All across the globe, media is seen everywhere. Billboards, magazines, television, the Internet, newspapers; it’s everywhere! Every day, each individual is exposed to some sort of media. It has now become an integral part of each individual’s life. Media is the main source of mass communication; whether through television, radio, newspapers, and/or the Internet. Prior to the 19th Century, letters, smoke signals, telegrams and carrier pigeons were the common ways of communications. Whereas now, media has managed to secure the attention of people of all age groups and genders and has provided them with several effective means of communication and has influenced many aspects of their lives. For instance, from influencing consumer needs and decisions via advertisements to providing feasibility in daily communication to eliminating any unnecessary upfront interaction, the media is every where and is ineluctable.

“Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with a stable business model from day one. Yet, differing from the legacy mass media, all of which are witnessing a decline in their audiences and revenues, mobile like the internet, is an interactive media enabling it to fully capitalize on social networking and digital communities.”

It can change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'. But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing countries is that people are not fully aware of their basic rights and if they know, they don't know about what to do and where to go. They don't know their collective strength. Even they don't know how to protest and what is the importance of