How Does Netflix's Negatively Effect Canadian Culture

Canada as a nation has been striving to characterize itself as more ?Canadian? for decades. This has included numerous struggles and events such as protests, bans, and the creation of the Massey Commission, to encourage national development in the arts, and support major companies like the Canadian Broadcasting Corporation (CBC) and National Film Board (NFB). However, this has not been an easy task for the Canadian government, as major influences from below the border (the United States) have been captivating the Canadian audiences by large. American media has had a momentous revolutionizing effect on Canada, even through efforts made to define Canada with its own cultural identity.

Movie is common entertainment over the world, so Netflix has an opportunity to challenge abroad by online service platform.

Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”

Q 1. Some of Netflix’s capabilities and core competencies are mentioned in the case. Go

Netflix is one of the biggest major video-streaming networks in the world. The company announced on January 2, 2016 that they have added 130 more countries to a list that already had 60 in which they offered their services, including India. India was fairly new to this type of service and the country also had low broadband penetration and infrastructure problems, meaning lower quality videos depending on what device the consumer was using. Netflix will take all of this into consideration in order to move forward and penetrate the Indian market.

Although Canada and the United States share the same continent, they are divided by their unique ideas and views. After WWI ,Canada broke its ties with Britain and new independent nation was born with a unique culture. This new culture developed through the Canadian citizens. As a Canadian citizen, Prime Minister William Lyon Mackenzie helped achieve autonomy from Britain and solidify national unity at home. Canadian inventor ,Fredrick Banting ,maintained his culture as Canadian and contributed to the world through his invention of insulin. Many artists, authors, actors , actresses and athletes have played their part in Canadian culture. During the 1920s and 1930s, Canada asserted independence from Britain and the United States to develop

Netflix is an entertainment company that specializes in streaming media and online video-on-demand. Over the years, it has grown to include film and television production and other distribution services. Its business model has changed, and so has its overall production cost grown to keep up with the increased market share. As a result, its current position in the market has made it more exposed to competition from other firms, which is why it needs to develop new strategies to remain profitable. Netflix has grown over the past years despite competition and its unprofitability (Helft, 2007). Therefore, to understand its success, it is important provide a microeconomic analysis of Netflix, its history, its products, and the market.

Netflix has around 75 million subscribers today which suggests that it is a very popular organisation. Netflix at the moment serves many markets across the world whinch included the US and Europe. Netflix suffers from competition from companies such as Amazon prime. Both of these companies compete to gain customers in this compact market. Netflix's corporate strategy fits in with their business level strategy as they deal mainly with DVD rental via online streaming. The deal that is in place with Warner bros has a major impact on how Netflix conducts itself. If other online streaming companies don't face this deal of not being allowed to stream their contents untill 28 days after the public release date then other companies have a competitive advantage which would lower Netflix's revenue. This would cause customers to leave Netflix as they may be able to see films at an earlier date with rival

The main problem facing Netflix is the pending conflict with its content providers. Netflix has low bargaining power both over suppliers and buyers, and this represents an existential threat to the business. Netflix has proven to be a popular service, but despite the successes of its first ten years, there is now evidence that it has not fostered much brand loyalty, and that its customers are quite price sensitive. Combine this with the fact that its content suppliers are becoming direct competitors in the online streaming business and Netflix is in significant danger of having its growth trajectory derailed.

A three circles analysis is a beneficial way to look at competitor benchmarking that helps provide vision of a company’s comparisons with competitors in the same market, what needs the company provides, what needs the customers want, and what needs the competitor fulfills (Pearce II, J., Rovinson, R., 2015). In using this format to analyse the company Netflix, we are able to see where Netflix has strengths internally and compared to its competitors.

The video rental industry began with brick and mortar store that rented VSH tape. Enhanced internet commerce and the advent of the DVD provided a opportunity for a new avenue for securing movie rentals. In 1998 Netflix headquartered in Los Gatos California began operations as a regional online movie rental company. While the firm demonstrated that a market for online rentals existed, it was not financially successfully. Netflix lost over $11 million in 1998 and as a result significantly changed the business model in 2000. The new strategy included focusing on becoming a nationally based subscription model and focusing on enhancing the subscribers experience on their website. The change in

It is imperative from the prospect of Netflix that they should assess external environment of the business or related industry for the reason that it would help them

Netflix is a global provider of streaming movies and TV series. Netflix was founded in 1997 by Reed Hastings and Marc Dolph. It started out as a DVD-by-mail service in America in 1998, and in 2007 began streaming. Over the years the company has become very popular. Netflix has many effects on American culture that we don't realize.

Many of their competitors have longer operating histories, larger customer bases, greater brand recognition and significantly greater financial, marketing and other resources than Netflix does. Some of their competitors have adopted, and may continue to adopt, aggressive pricing policies and devote substantially more resources to marketing and Web site and systems development than Netflix does. The rapid growth of their online entertainment subscription business since their beginning may attract direct competition from larger companies with significantly greater financial resources and national brand recognition. For instance in 2003 the extremely wealthy Wal-Mart used their online site to launch an online DVD subscription service, Wal-Mart DVD Rentals. With increased competition reduced operating margins may result as well as a loss of market share and reduced revenues. In addition, our competitors may form or extend strategic alliances with studios and distributors that could adversely affect our ability to obtain titles on favorable terms.

Adhering to its organizational mission, Netflix was able to, over a period of about a decade, force almost all of its competition out of the market. This was the culmination of meeting its set Goals. Netflix core values seemed to evoke a very negative response by the general public at large. Consumers found their ethical means of climbing the corporate ladder abhorrent. This was damaging to Netflix for a period of several years causing investors, consumers, stock holders and product distributors to refuse to continue a business relationship with them. The core strategy for Netflix was to grow their streaming subscription business both domestically and globally. Its stated goal was to continuously improve its customer experience, with a focus on expanding its accessibility of its streaming content, and striving to enhance its users interface. This has been met as to recent by the availability of devices that users can use in the home that will allow direct access to Netflix streaming content directly from Smart TV’s and DVD players. Netflix is continually expanding and extending its streaming service to include services to new streaming capable devices as they are offered on the market while working to do so within the parameters of its consolidated net income and operating segment contribution profit targets. (Netflix) Netflix claims honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and