How Does Social Media Encourage Business Success

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

In today’s modern society, a business can’t simply operate successfully without having a digital footprint, the Incorporation social media into business is a virtue. Social media and mobile technologies have forever changed the way we work and communicate with one another, transforming our worlds into one global community. Social tools will continue to evolve, as will the expectations of how people utilise them.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

The availability of social media can and will provide business with new and different useful information.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

According to Mark Mackinnon ‘Technology and social media have brought power back to the people’ (Brainy quote 2017). We are living in the realm of creations, development and innovative advancement where everything is gone ahead with pace. There has been huge technical development since last few decades and social media is one of the most important component of it. Social media has given our life a new lifestyle, additionally it has an extraordinary part in associating and modernizing the world and has made it a superior place to live. Other than individual life it has transformed the business sector. Social media platform has been a great tool for the achievement of 21st century’s business. From marketing to innovation social media is proved to be helping hand for the business. Some people believe that in order to run business smoothly and successfully the business should be in touch with social media platform while others disagree with the point up to great extent. I agree with the given statement that social media is crucial to an organization success and social media existence is required to run a successful business empire. This essay further discuses that why social media is important for business and how an organization can benefit from it.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

Another significant benefit social media networks provide to companies is the opportunity to interact with current and prospects customers. Through pages and profiles on social media, consumers can leave their feedback quickly and directly to the organisation. Customers can also request information and reach out to organisation for help and support. The interactive communication fosters a trustworthy relationship between organisation and its customers. Companies can have one-on-one conversation with customers to understand their need and to gather their feedback.

This case investigates how the use of digital media is becoming increasing global and competitive. Digital media such as: web videos, e-books, and social media have changed the way organizations communicate with prospective and current customers and have shaped the communication strategies organizations employ to engage customers. It is playing a major role because of its ability to bridge distances and enable the development of relationships which are the key components for any business. It is totally reshaping organizations. Both large and small businesses have realized the value social media brings to their organizations, something that employees and customers are expecting more and more. Benefits include improved customer service, innovation, responsibility and trust. This paper therefore explores ways in which digital media was used to communicate information to achieve a specific goal of an organization or individual.