How Does St. Jude Children Use Social Media

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

St. Jude Children 's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by

That includes a lot of social campaigns. For example Waitrose is one of the companies with the highest number of people who are their fans in Facebook. The supermarket launched new social media campaign including its first ever Facebook app. This happened around Christmas and it gave the chance to all their online friends `to claim prizes ranging from mince pies to a year's worth of Waitrose shopping for one lucky winner`. http://www.thedrum.co.uk/news/2010/11/19/16727-waitrose-hopes-for-festive-boost-with-social-media-campaign/ accessed 20/03/2011

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

St. Jude Children's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by using doctors in the advertisement. Secondly, it uses familiar logos as a means of instilling confidence through brand recognition, and thirdly, it uses pathos to stimulate an emotional reaction by showing sick children lying on the bed.

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Kaiser Permanente, one of the nation’s largest healthcare providers, is using the most popular social networking sites; twitters, Facebook, LinkedIn to grow its positive media presence and create a competitive advantage over other healthcare companies. According to Vince Golla, Director of digital Media and Syndication, “Social media tools, specifically Twitter has exponentially increased our position in the world of innovation.”

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

By having social media presence, the NPO can engage, connect, drive traffic and can extended their public relations. For example, “The ALS Ice Bucket Challenge is only one example of many fruitful online campaigns. As opposed to traditional means of advertising such as television, radio, and print ads, social media is a great and affordable way to run a marketing campaign that has potential for wide reach. To facilitate and maximize your social media campaign, consider using a social media management tool.”(Manoverboard, 2014, Retrieve: http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/). With these in place Disabled American Veterans Charitable Service Trust can create an online campaign to attract funding to its cause. The military service men and women are one, a family, if Disabled American Veterans Charitable Service Trust is able to kick start an online campaign that goes viral great things can happen. “Over $70 million dollars has been donated to the ALS association to date, a colossal hike from the $2.5 million that was donated during the same time period last year.” (Manoverboard, 2014, Retrieve:

The Mayo Clinic uses digital marketing, social media, built patient communities, use different marketing tactics, and constantly innovating. The Mayo Clinic started using digital marketing in 1997. They recognize how technology has evolved and are able to keep up with the rapid growth of technology. As we all know, the world lives and breathes social media. The Mayo Clinic uses social media to market their organization, with “over 1.28 million Twitter followers and over 867,000 likes on Facebook” (Bloom Creative, 2016). They have created a community (blog) for patients nationwide to share their experiences and stories. This helps the patients feel they are understood and provides the sense that they are not alone in their journey. By bringing in different marketing tactics, the Mayo Clinic is able to use all avenues to share information/updates more quickly. They could just write about a specific topic, but they take it a step beyond that by sharing online through Facebook, twitter, youtube, etc. The Mayo Clinic has several innovations like, mobile apps, videos (on youtube) to provide visuals on a surgery you may have coming up, and they offer virtual question and answers with real

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Social Media can reduce the cost of the healthcare marketing. Facebook; YouTube; and Twitter can help the Board members of the PMH to promote the new clinic and to get new patients from the contacts obtained through the social media.

Massachusetts General Hospital uses Facebook, Twitter, Instagram, YouTube and LinkedIn. The knowledge and use of twitter is something that is very noticeable with the use of many different hashtags for all the events and messages that the organization is trying to get out while also maintaining a relationship with other organizations and individuals through the use of retweeting techniques. While the use of Instagram, LinkedIn and YouTube is generally positive, the most prominent social media use is located on the public Facebook page. Unlike all the other social media mediums, the Facebook group is something that you can find all the latest and up-to-date information on this organization and their partners by looking at the Facebook page that is updated a few times a day. With all the information that I have gathered, I think that the website is very manageable and user friendly and the social media accounts are mediums that you can get a good in-depth material on the organization that is

Facebook helps people to share one’s information to others through posting and photon on his or her Facebook wall. Dr. Marry Marrow has syntheses her findings about Facebook and wrote, “Social media; staying connected.” She mentions that Facebook can bring happiness when you actively connected to our beloveds. Additionally, Facebook gives opportunities to health care as mean to communicate and to instruct communities (Marrow para 3). Social media like Facebook can enhance